Time-sensitive content can be a useful tool to offer your readers the most up-to-date information they desire. However, this isn’t the only type of content on which you should focus. Evergreen content, which is content that is always relevant to your topic, will help you rank higher. As the search engine spiders crawl your website, they are looking for content that is the most helpful to your readers. The right content writing services understand the importance of using evergreen content to make your site more informative to your readers.
Increase Page Views
When people visit your website, they will land on one page that relates directly to the keyword they entered into the search engine. Some people will read this page only and then return to the search engine. However, there are some people who will click on other links and read more pages on your website. When you make use of evergreen content writing, they are more likely to read more posts. If your posts are outdated, though, they will not be compelled to visit multiple pages, increasing your bounce rate. Your goal is to achieve the lowest possible bounce rate.
Without interested readers, your website isn’t going to be as effective as you desire. You want people to see you as an expert in your field. In some cases, asking your content writing services to write content that is time sensitive is a suitable choice, but it shouldn’t be the only thing they write for you. Instead, evergreen content is more likely to hold the interest of your readers for longer periods of time, improving the function of your website and bringing in the traffic numbers you desire.
Educate Your Audience
Most people come to a website because they either want to make a purchase or they want to obtain more information. Content writing services should focus on educating your audience about topics that relate to your website directly. Evergreen content is the type of content that is more likely to educate your audience on the relevant topics they seek.
It is not necessary to get rid of all your dated content, but a majority of your content should be evergreen. The proper content writing services can write this type of content to provide you with the quality audience you require, as well as keep them coming back to you as a source for the information they desire most. Evergreen content means you don’t have to worry about continually updating your content, making your website easier to use, while establishing yourself as an expert in the field.