A website is an obvious need when you are trying to market your business online. This means you need great content written by a qualified content writer from a reputable article writing service. However, individuals today want more out of the websites they visit. Video has become one of the best ways to reach out to your intended audience. Many individuals are no longer happy with just reading about something; they actually want to see it in action. Videos can help you make a greater impact on your audience.
How to Use Videos
Learning how to use videos can help you decide which ones are right for you and which will reach your intended audience best.
If your business sells products, some individuals feel they are missing out by purchasing online rather than being able to actually see and touch the products in the store first. Video can help you overcome this obstacle. Create and post videos that showcase your products, particularly how they work so individuals who are interested in purchasing them can see them in action to help them make the right choice to meet their needs. These videos can also be an effective method of showcasing a business’s services as well.
Tell Your Story
Instead of creating a typical “about us” page, you can use video as part of your inbound marketing to tell your potential customers about you and your business. Tell them the story of your business, your background in the industry and why you are passionate about your work. This can help your customers relate to you on a more personal level.
Blogging has become a popular trend for companies that want to establish themselves as leaders in their field. You can take this one step further by creating vlogs. These video blogs can be written by the same content writer as the rest of your content but will deliver the content in a whole new way. Mix these video blogs in with your regular blogs and you will keep the attention of your audience more effectively.
Why Should You Consider Videos?
If you are considering the use of videos for your inbound marketing, you need to think about more than just how you should use them. In addition, you must also ask why you should use them. Understanding the many benefits of using these videos can help you make the right decision.
When people shop online, they want to get a good feel for what the products do and how well they work. In most cases, a simple image and some text written by an article writing service aren’t enough information to demonstrate what they can do. Videos show them exactly what they are buying. In fact, more than 90 percent of online shoppers appreciate videos.
Increase Your Rankings
Videos can be a great asset to your search engine rankings. Google is focusing more on videos when they are looking for search engine rankings. This means videos are more likely to appear higher in the search engine rankings than your typical written content by a qualified content writer. You will still need your article writing service, but you will use them in more ways than simply creating your written content for your blog, website and social media sites.
Keeps Individuals on Your Site Longer
One of the biggest factors in determining your search engine rankings is how long individuals stay on your website. If you are driving a lot of traffic to your site, but they leave after a few short seconds, you aren’t having an impact on them. When you place videos on your website as part of your inbound marketing plan, you will be able to keep these viewers on your site for longer periods of time, also helping your rankings.
Quality written content that is created by a talented content writer is still essential to the success of your business online. Today, you need to supplement the written content with other visual aspects to draw and keep the attention of your visitors. Videos are a fast-growing trend that can help you keep individuals on your site for longer, increase your rankings and help you make more sales by showing them what they are buying instead of telling them. With the help of these videos, you will find your business grows more quickly.
If you are looking for an article writing service that can also help you with videos, contact us to go over your options.