Twitter has been a staple in social media marketing for many years, but in 2013, it underwent several changes that made it an effective tool to use for businesses. Whether you use a custom writing service to provide your Twitter updates or you do them yourself, it is important to learn about these Twitter updates and how they will have an impact on how you use this social media site in the future.
Twitter Went Public
Several years ago, Facebook went public with their company, but it didn’t have the positive effect they were hoping to achieve. Despite this result, Twitter decided it was time to take their company public to see what would happen. The good news is that Twitter was much more successful with their public launch than Facebook had been. So what does this change mean for you?
Twitter’s income comes primarily from ad revenue on the site. If you are a small or medium sized business, this can be a great place to get started with your advertising. With more than 232 million users on the site, a simple advertisement that uses the right SEO copywriting tactics can boost your revenue and generate traffic for your site. Going into the future, Twitter will be placing more focus on an appealing ad structure that will benefit both users and businesses.
Automatically Adding Images to the Twitter Feed
In the past, images that were added to Twitter could not be viewed in the user feeds. This was designed to cut down on the clutter and create a more streamlined effect. However, the digital marketing trend has led to an audience that wants visual stimulation. While your writing services are still essential to the success of your business, these images are also important to your success.
If you want to tap into this visual marketplace, you need to pay attention to the images you post as well as your SEO copywriting. Now, you can post images that relate to your business and are designed to draw traffic to your Twitter feed and your website. Not only does Twitter now allow for images in their normal feeds, they also show up in the iPhone and Android apps.
Lead Generation Cards
Most people hire a custom writing service to help them with their site content, blog and social media postings. All of these tactics are meant to help you draw traffic to your website and potentially generate leads. This year, Twitter has decided to assist businesses in their lead generation efforts by creating lead generation cards. These cards are integrated into the system and allow businesses to collect leads from individual Tweets.
When individuals are interested in finding out more about a company, they will be able to submit a lead generation card with just one click. There is no need to fill out a lengthy form. Instead, users can quickly provide businesses with their contact information so they can get more information about the company’s products or services. This makes hiring writing services to post compelling Tweets that will attract an audience more important than ever.
Social media has become an important element for all businesses to use. It has long been known that the right SEO copywriting is essential to bring you success in the online world. However, a custom writing service can offer you many advantages on social media sites as well. With the changes that have taken place in Twitter over the past year, it has become important for businesses to recognize the best ways to advertise through this site. With Twitter’s public launch, the introduction of images in the feed and lead generation cards, businesses can make the most of their social media account and drive even more traffic that can convert into sales.
If you are interested in hiring a writing service that is on top of all the changes that have taken place with Twitter, contact us to find out how we can help you make the most of your Twitter account.