Many large businesses are already using social media to their advantage. However, this doesn’t mean only large businesses can benefit from this method of marketing. In fact, smaller businesses are more likely to achieve the best results for their inbound marketing through social media. Even if you don’t feel you have the time to complete the SEO copywriting needed to stay on top of your social accounts, you can find content writers who are experienced in helping you reach your target audience through this avenue.
Build Solid Customer Relationships
Your relationship with your customers is extremely important. Because of the personal feel of social media sites, the right SEO copywriting through these sites can allow you to reach out to your audience in a personal way. Customers can post directly to you, and you can answer each question individually to make every customer feel important. Social media is also a great way to engage your customers in conversation, whether you discuss new products or ask for input on your latest releases.
Build Your Brand
Most businesses understand the importance of building their brand. Social media provides an excellent method to help you make your brand more recognizable to your target audience. First and foremost, you need to claim your business’s name as quickly as possible to prevent someone else from taking it. Once you have secured your name, your content writers can use the latest SEO copywriting tactics to create content that sets the tone for your business.
It is inevitable that some people will be unhappy with the products or services they receive from you. While it is tempting to sweep everything under the rug, social media is the perfect opportunity to turn a negative into a positive. When customers have a complaint about a business, they simply want the company to recognize their mistake and rectify the situation. If someone places a complaint on your social media site, you can easily communicate openly with the individual and show everyone else that you truly care about your customers and will do what it takes to resolve any issues.
Expand Your Reach
In the past, small businesses were limited to a local area, making it difficult to build a large customer base outside the area. With the use of the Internet, it is more common for smaller businesses to reach a national or potentially global audience. Social media can help your business expand that reach more easily. Millions of people use social media sites every day for both personal uses and to find businesses. As long as your content writers carry over your SEO copywriting methods to your social media site, you can reach a much larger number of potential customers, giving you a chance of growing your business into the company you’ve always dreamed of.
It Doesn’t Cost Anything
Perhaps the best reason to use social media as a method of inbound marketing is it doesn’t cost you anything to start up or run. Social media sites are free to set up and if you have the time, you can easily respond to individuals. The only time these sites will cost money to maintain is if you hire content writers to handle your social media marketing. However, because social media can be time-consuming to manage, it can be well worth the cost to hire someone to handle it for you.
Social media has grown by leaps and bounds over the last decade. If you aren’t using Facebook, Twitter, LinkedIn and other social media sites to grow your business, it is time to explore this aspect of inbound marketing. Many businesses don’t understand the benefits of choosing social media as a method of marketing their companies. Once you realize how effective it can be, especially if you use content writers who can blend your SEO copywriting methods into your social media accounts, you will find that this is a necessity for your small business.
If you are ready to take the next step into the world of social media marketing, contact us. Our experts can help you with every step of the process, from setting up your account to managing your communications.