Social media marketing is a critical part of your inbound marketing plan. Many consumers turn to social media as a way to connect with their favorite companies and find out more information about them. This makes your social media writing critical to ensure you reach this target audience more effectively. Before you put your social media writers to work on your content, set up a dynamic profile to draw attention to your company.
Implement Your Branding
Your branding is your face to the outside world. It is designed to make consumers think of you when they see a certain logo, slogan or even colors. Make sure you use all aspects of your branding on your social media pages as well. Use your company logo as your profile picture, choose your colors for the background or other features on the site and place your slogan in a prominent location. You want people to know who you are and what you represent.
Link Your Social Media Together
Many businesses use a combination of social media sites in conjunction with each other. This can help you reach a larger audience, as well as create a greater online presence. Most companies use some combination of Facebook, Twitter and LinkedIn. Pinterest and YouTube are other great ways to reach your audience. Regardless of which ones you use, link to the others on each site to further expand your reach.
Use Your Keywords
Most businesses realize they need to use their keywords throughout the various types of content they use. However, it is also important for your social media copywriter to use your keywords in various aspects of your social media sites as well. Use your keywords in your status updates, image descriptions and other areas of your profile information. Search engines crawl social media sites, making it important to implement your keywords here.
Link to Your Own Website
Don’t forget to link your social media sites to your own website. This makes it easy for those who may be interested in your products or services to check out your website directly from your social media sites. Including a link to your site will also improve your credibility with viewers, giving them access to more information about you and your business.
Completely Fill Out the Profile
When you first set up your social media account, you will be asked a series of questions that will create your profile. Answer as many of these questions as possible to ensure your profile is complete. Some consumers hesitate trusting a company that doesn’t provide as much information as possible. If you aren’t sure what to write for some areas of your profile, work with your social media writer.
Consider Multi-Media Content
Social media gives you an outlet for many types of media. Instead of relying solely on social media writing to give your viewers information, you can share photos or videos of your latest products, showing your customers how to use them more effectively. Today’s Internet users don’t typically want to read longer pieces of content. Mixing in videos and other visual content will attract more readers and provide you with new ways to interact with your audience.
Connect Your Social Media from Your Website
Not only should you make it easy for your visitors to reach your website by including a link on your social media sites, you should also add social media buttons to your website. Add them to your blog posts and to your homepage, as well as other website pages, so your customers can easily follow you. Your social media writers can also create content to point individuals to the social media sites.
The use of social media makes it easier for businesses to reach a larger audience. However, it is critical to make sure you set up your social media properly. When your profiles are set up and managed correctly, you will generate more traffic with these sites and build your reputation. Using a social media copywriter can ensure you provide your followers with the information they are looking for. As long as you take the time to create quality content and learn how to use social media for your benefit, you will see an increase in sales and traffic as a result.
If you are looking for help from experienced social media writers, contact us. We can help you create and manage your social media profiles.