Analytics are an essential element to your content marketing success. If you work with an article writing service to create all the content you need, it is important to find out how well the content is performing so you can make the best decisions for the future of your company. Without these processes in place, you could be using poor content that isn’t providing the results you want.
What Can You Learn?
Some companies don’t understand the importance of using analytical tools to provide information about their website traffic. However, if you aren’t using these tools, you won’t be able to gauge the success of your website or the value of the content you have on your site. When you use these tools, you can learn important information to improve your traffic.
What Are Visitors Clicking On?
One of the most important pieces of information analytical tools will provide is where your visitors are clicking. The navigation of your visitors plays a significant role in the success of your website. When you include links in your content, it gives readers easier access to relevant pages on your website for further information. Knowing where visitors are going after they read your content can help your content writer create more content on similar topics to appeal to your target audience.
How Long Do They Spend?
The amount of time your visitors spend on your website is another indicator of how well your content is performing. If readers aren’t interested in what you have to offer, they are more likely to leave your site quickly without considering a return trip. If you notice a certain blog topic is turning people away from your website, you know what types of posts to avoid. However, this information can also help you learn what posts need a little more work. Sometimes all it takes to keep people on your site is to revise your current content into a piece that’s more appealing.
What Is Your Bounce Rate?
The bounce rate shows you whether visitors are looking at one page on your site or if they are navigating to other pages. For this analytical number, you are more concerned with whether your visitors are navigating to other pages, rather than which pages they are visiting. However, it can tell you a lot about the pages they are visiting. When readers come to your website and don’t like what they see, they are more likely to leave without visiting other pages. Webpages with a high bounce rate may need adjustments to improve the content.
Work with Your Content Provider
Your content writer needs to know what type of content is doing well on your site. When you hire an article writing service, some of them will offer analytical tools so they can track what is doing well and advise you on adjustments that can improve traffic. Even if you choose a provider that doesn’t include these services, you can find a number of free or low-cost tools you can use to track your success. If you are using your own tools, make sure you share that information with your writers so they can understand your needs and react properly to the data.
Don’t Settle for Poor Content
One of the biggest mistakes companies make is choosing an article writing service based on price, only to find the content on your site suffers. While you can find affordable content writers who can provide quality content, also make sure they are using analytical tools to track your success. Make sure you are posting only content that will benefit your target audience and give them the information they are searching for. Poor content is the fastest way to reduce the amount of traffic on your site and thus negatively impact your sales.
If your business isn’t making full use of analytical tools to track the success of your website or blog, it is time to reconsider. Your content writers need guidance in which types of topics are attracting visitors to your site and giving them the information they are looking for. While you can hire an article writing service that already uses these tools, you can also find options you can use yourself, helping you determine what aspects of your content marketing are doing well and which ones need to be adjusted.
Do you need help tracking the analytics of your site? Contact us. We can help you make the necessary adjustments to attract more visitors.