Social media has become an important element in promoting your business and boosting the number of sales you generate through your website. However, if you don’t use social media content writers, you may not be tapping into the full potential of this avenue. When you hire a social media copywriter to handle your social media efforts, it is essential to choose one that understands the power of visual content to attract more visitors to your website and generate more sales.
Find the Right Images
The Internet is filled with images, many of them relevant to your business. However, you can’t use just any image you run into online. While it is easier than ever to save any picture to your computer, it isn’t legal to use them on your own website or social media site. Social media writers understand the importance of finding the right images, as well as those you are cleared to use.
As long as you give proper attribution, there are plenty of websites where you can find relevant images you are free to use on your social media site. However, somesocial media content writers have access to stock photo websites that require a subscription and provide a larger pool of relevant images you can use on your social media sites. When your target audience sees these images, it can entice them to click through to your website where they may be more likely to make a sale.
Use the Right Dimensions
Another important element to adding pictures to your social media sites is making sure you select images in the right size. Each social media site requires a different size, making it more difficult to choose the right dimensions. However, an experienced social media copywriter is familiar with the various sizes and knows how to resize images that aren’t the appropriate proportions. This will ensure your readers get the right message from every photo you use.
How to Use Social Media Images
There are many types of images you can use on social media to intrigue your readers and encourage them to click to your website for more information. While many companies use typical images to showcase their products and services or to get a specific idea across, there are other types of useful images you can use to send a different message to your viewers. Some of the most popular image options include:
- Infographics – These images are filled with statistics and other valuable information that can help your readers understand more about your business and your industry. These images can entice your readers to visit your website to read additional information on the topic.
- Sales Information – When your business offers a special sale to your social media followers, a special image promoting the event can attract more attention. A simple post can easily get lost in the feed. An image draws the eye and ensures your followers are more likely to see it.
- Special Events – In addition to sales, creating an image for any event you are involved in will help you draw more attention to it. When social media users notice an image, they will read it over any written content, helping them identify important information.
Social media images have many uses. Talk to your social media writers to find out what they recommend for your industry. While it is important to get creative with your images, it is also critical to make sure you are choosing images that are more likely to attract the attention of your target audience.
Every industry has a different audience to which they must cater. If you aren’t already using images for your social media efforts, you could be missing out on a large number of click throughs. Internet users are more attracted to images than written content today. For this reason, you need a social media copywriter who can help you make the best choices to attract the right prospects so your business can achieve more sales.
If you are looking for social media content writers to help you with your social media marketing, contact us. Our experienced team can provide the images you need to be successful in your social media efforts.