Search engine optimization (SEO) can be one of the most effective ways to bring visitors to your website as long as you do it correctly. Whether you hire a professional article writing service to help or do your own SEO writing, certain mistakes occur in the optimized content posted on many websites. A good web content service knows how to avoid these errors, but it’s important to check for them yourself to ensure your website generates the results you want.
You probably already know it’s a bad idea to copy content from another website. In fact, you could find yourself in serious legal trouble at worst and blocked from the search engine results at best. Did you know you can cause problems by duplicating your own content as well? Copywriting services understand every page on your site needs its own unique content to avoid duplication problems. Even copying a small paragraph onto every page can have a negative impact on your search engine ranking.
SEO is about more than creating quality content and posting it to your website, blog and social media accounts. In fact, there are many elements even a website content service may overlook. While these missing elements don’t seem to have an impact on your site on the surface, they affect your overall rankings. Some of the most overlooked elements include:
- Title tags – These tags should be under 70 characters, use capital letters at the beginning of every word and use your most prominent keyword.
- Meta description – The meta description is what users will see when your website appears in the search engine results. They should be less than 155 characters and include your keyword.
- Images – The images you use should include an alt tag that describes the article and includes a keyword. The keyword should also be in the image name.
It’s important to check your existing content for these missing elements, as well as start using them in your new content.
Improper Keyword Use
The rules have changed when it comes to keywords. Some copywriting services are still focused on using keywords a certain number of times to achieve the ultimate keyword density; however, the search engines have changed their algorithms to emphasize quality over quantity. Therefore, a good content writing company understands the proper use of keywords to provide the best results. While it’s still important to choose the right keywords and use them within your content, how often is no longer as relevant as it once was.
When most companies turn to a professional article writing service to help with their content marketing, they think they’ll see immediate results. Unfortunately, this isn’t typically the case. Good SEO tactics require time and patience. Your web content service can create a steady flow of content the search engines will notice. Over time, the flow of quality content will provide the results you are looking for, but you shouldn’t expect them within the first couple of weeks or even months.
A Lack of Monitoring
How can you expect to know how well your content marketing plan is doing if you aren’t keeping track of your progress? A reputable website content service uses analytical tools to determine whether you are attracting more visitors and where they’re coming from. This information can help you determine which aspects of your marketing need to be adjusted and which ones should be developed further to increase your success.
Search engine optimization isn’t something that happens overnight, but it can be an effective marketing tool when you work with a content writing company. They can help you avoid the most common SEO mistakes and ensure your business grows at a rate you can be proud of.
If you are looking for quality copywriting services to increase your site’s traffic,contact us. We can help you develop a steady flow of content to attract more visitors and generate more sales.