Content management systems are designed to make creating and managing a website as simple as possible for business owners who want to reach an online audience. When you hire bloggers to help you maintain your blog, you need to make sure you choose a user-friendly system with which freelance content writers are familiar. WordPress is one of the most popular options and for good reason.
An Open Source Platform
While many business owners aren’t tech savvy enough to build their own website, WordPress makes it incredibly easy to customize their platform to create a website that doesn’t look like every other website out there. In addition, if you work with a content writer with the right experience in programming, WordPress can be customized in other ways. There’s no better way to create the unique website you need to attract your target audience.
Ease of Use
Finding an easy-to-use platform is one of the most important elements in choosing a content management system. Your blog post writer wants to create your content and easily upload it onto your website without wasting a lot of time. WordPress is one of the easiest options available online. You don’t even need to know anything about HTML and other coding. A majority of the work relies on copying and pasting information into the backend and clicking the publish button. It really is that simple.
A Variety of Themes
Some content management systems only include a few themes, which means many of the businesses using the platform are also utilizing the same theme. This leads to many websites that look almost identical with the exception of any images, the content and the contact information. Fortunately, WordPress offers a seemingly endless number of themes you can choose. Some themes are free, while others may require a fee; however, there are more constantly being created, reducing the chances of encountering another similar website, especially in the same industry.
Freelance content writers can utilize a number of plug-ins to increase the functionality of your website. For instance, there are plug-ins that can help you track your SEO efforts, as well as those that can provide statistics or make social sharing easier. Whatever you want your website to do, chances are there is a plug-in your content writing company can install to improve the function of your website.
Keep Your Website Safe
Security is a major concern for Internet users. The last thing they want is to browse your website and find they have picked up a computer virus or feel like they can’t input their information because it isn’t safe. WordPress offers all the protection you need from malicious software so you can give your customers peace of mind. While your hosting provider may also offer security options, you can get double the protection when you count on WordPress for your content management system.
Search Engine Optimization Made Easy
You hire bloggers who know how to use search engine optimization to your advantage; however, if you aren’t using a posting platform that is conducive to SEO, you could be wasting your time and efforts. Not only are there a number of great SEO plug-ins, but WordPress also encourages your blog post writer to enter the necessary information for SEO purposes, including alt text for images, keywords and meta tags. In addition, you can assign authorship to each of your blog posts, helping to boost your SEO rankings.
When you start creating a website and blog for your company, it’s important to make sure you can effectively reach your target audience. Before you start working with freelance content writers, it’s necessary to choose a content management system that can provide all the tools you need to quickly and easily establish and maintain your site. WordPress is one of the most popular platforms and easiest to use. In fact, chances are your content writing company likely already has experience with it, making this transition even easier.
If you are looking for a content writer with experience in WordPress, contact us. Our experienced team of blog post writers can create and publish your posts so your prospective customers can find you.