Have you ever wondered who is behind the names you read on a business’s webpage? Today’s Internet users love to be able to put a face to a name, especially when they are working closely with a team. When you are hiring content writers, it’s important to consider asking them to revise your bio pages as well. Expert writers can transform your bio pages to showcase the credibility of your team and grab your readers’ attention.
Approach It as a Story
Your website should tell a story. Everyone loves to read information presented from a story-telling standpoint. You can find content writers who are willing to take the story of each of your employees and spin it into an intriguing tale that will encourage your visitors to read through and learn something about your employees. This can be a great way to present your staff to your customers so they can feel more comfortable in working with your business.
Increase Your Credibility
One of the biggest reasons website visitors check out your employee biography pages is to gain some perspective on the credibility of your company and the competency of your employees. Website content writing services know how to showcase your expertise in an informative manner that isn’t boring to your readers. Make a list of the most relevant qualifications for each of your top staff members and your online marketing company will transform that information into an interesting story.
Make It Personal
Another common reason for an interest in bio pages is because your customers want to feel a personal connection with your employees. In addition to providing relevant business expertise, it’s important to find content writers who are capable of implementing a sense of personality into each employee bio. Your visitors should finish each biography with an understanding of who the individual is as a person and feel that connection that comes from gaining insight into someone’s personality.
Consider the Design and Layout
The content your website content writing service creates isn’t the only thing that will attract your readers’ attention. It’s just as important to make sure the layout and design of the page is appealing to the eye and encourages your readers to continue reading. Remember, the layout and design of your bio pages should blend seamlessly with the look of the rest of your website to avoid confusing your customers and leading them to think they have arrived on a different webpage.
While it’s not required, considering the addition of videos on your bio pages can be a useful tool in effectively reaching your target audience. Ask each employee to answer a few standard questions in video format so you can share the information on their bio page. This will ensure those visitors who aren’t interested in reading the information can still learn something new about your employees and be able to put a face with a name.
Mix Things Up
When visitors check out your employee bio pages, they expect to see a number of professional pictures accompanied by a short biographical blurb about each of your staff members. You can stir things up and give them something interesting to look at by adding in a bio about your company mascot. If you have an office pet, such as a fish, consider adding a fun bio page to share this interesting tidbit with your Internet users.
Use a Q&A Format
Sometimes a story format isn’t the best option for sharing information about your staff. For this reason, some website content writing services recommend a question and answer format instead. This format doesn’t require much additional writing but can still provide the valuable information your readers want in an easy-to-read format. Your online content marketing company can supply you with a list of questions. Once your employees fill it out, you can copy it onto your website.
Your employee bio pages can carry a lot of weight with how much your customers trust your company. Expert writers can help you choose the ideal format to attract your target audience and create the content your visitors are interested in reading. With the right content writers, you can successfully showcase your expertise and the individual personalities of your employees and help your customers make that personal connection.
If you are looking for a website content writing service that can help you spruce up your bio pages, contact us. Our experienced writers can provide entertaining bios that make your website visitors want to keep reading.