How to Make Your Content Live Longer

Content development can help you repurpose your existing content.

Proper content development can help your content live longer

You put a lot of work into content writing for your blogs and other aspects of your marketing plan. Further, your content development plays a significant role in your online success, making it important to find ways to maximize its impact. Did you know you can find ways to make your content last longer? Using the right content strategies will prolong the life expectancy of your content and help you reach a broader audience.

Try Different Formats

Sometimes you create content that isn’t as effective as you might have expected in a certain format. While you could move on to a different topic and consider the other piece a failure, you do have other options. For instance, you can take that article and transform it into a different format to target it toward another portion of your target audience. You may find certain topics do best in one format over another. With a little trial and error, you can develop content strategies that work best for your business and those you are trying to reach.

Put Together Infographics

Today’s Internet users are more visual than they were years ago. When the Internet first began its rise, written content was the primary source of information. Consumers today would rather watch videos and look at informative images than read lengthy articles. Infographics are the best of both worlds. You can take your blog posts and site content and use the information to craft an informative infographic that concisely summarizes statistics and other important information related to the specified topic. You will be sharing the same information, but in a format that will appeal to different people than the original.

Create a Video

If you find some of the content writing for your blogs has gained a lot of views, you may want to consider altering the text to become the script for a video. With the use of a picture stream and a voiceover, you can repurpose your existing content and present it in a new way. By showcasing this content to a different demographic, you can generate even more interest in your company than a blog post or other written type of content could.

Record Podcasts

If your team of writers used interviews or other audio content in their content creation methods, you may be able to use some of it to create informative podcasts. However, it’s important to get permission from the recorded individuals before you take the time to put it together. Once you promote this type of content, you will be able to reach those who learn better through listening to a presentation rather than viewing an image or video or actually reading the content themselves.

Write an eBook

As your content writers perform content writing for blogs, you may want to think about putting that information to use in other ways. Chances are you will post a number of blogs that touch on different aspects of the same topic. After all of the blogs are posted, you can collect those posts together and transform them into a longer form, promoting it as an eBook. This can be a great incentive to use on a landing page related to the topic at hand, giving your readers value and encouraging them to share their contact information with you.

It’s All Trial and Error

There are many ways you can repurpose your content and ensure your content development budget isn’t going to waste, even if a piece doesn’t generate the interest you originally expected. Some industries lend themselves better to certain types of content, and sometimes the audience you are trying to reach dictates the best option. It’s nearly impossible to find the best mix of content strategies the first time you try.

Fortunately, you don’t have to get it right the first time. Content writing for blogs can quickly translate into a great video or infographic your readers will share with their family and friends. It’s all about making the most of the information you have to offer. Your customers and prospects use the Internet to gather facts. It’s your job to find the best ways to present that information and help them see you as a leader in your field. This is how you build a solid customer base to ensure your success.

If you’re looking for a content development team to help you maximize the impact of your content, contact us. We can provide the assistance you need to increase the longevity of your content strategies.

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