You likely spent a lot of time choosing the right name for your company. Therefore, it only makes sense you would put the same effort into selecting a domain name to go with your business. Website domains tell your visitors who you are and should be easy to remember to encourage people to return later. Knowing how to buy a domain name, as well as how to choose the right one, will put you on the fast track to reaching your target audience through an online platform.
Keep It Short
Short and sweet should be your mantra when it comes to choosing website domains. An article writer service will help you realize the importance of choosing a short domain. There are several reasons for this. Perhaps the most important reason is to ensure it’s easy for your customers and prospects to remember, increasing the chances they will return. In addition, a longer domain name has a greater chance of being misspelled when typed into the URL box.
Make It Easy
In today’s world, many people use strange spellings or abbreviations, commonly known as “text speak.” While it’s tempting to use this method when creating a domain name, it can have disastrous effects when people are trying to remember your domain name to revisit your site. An SEO article writer will caution against this practice because it can have the potential of harming your search engine optimization as well.
Choose Something Easy to Read
Most website domains don’t use breaks between words, which means it’s important to consider the way your website URL can be read. Consider whether your URL could be read more than one way, misleading your readers. You may want to ask someone else to take a look in case there’s something you are overlooking. Sometimes an unusual combination may be more evident to someone else because you know what it should be.
Consider the Extensions
In the past, there were a select few extensions from which you could choose, such as .com, .org or .net. Today, the options are practically endless. You may find websites that end in .biz, .shop, .info and much more. It’s important to think about which extension reflects your business purposes the best. However, it’s critical to remember that most readers’ minds may revert your website to a .com automatically.
As a business, you understand the importance of standing apart from your competitors so you can attract more visitors. Before you buy a website domain, make sure you search for other websites that may have similar domains to yours so you can make the best choice. Check business directories, blog curation sites and phone books to ensure no businesses have a similar domain name to avoid confusion.
Add Your Keywords
An article writer service understands the importance of using keywords in the content within your website, but did you know these keywords should be included in your domain as well? While it’s not necessary to use all of your keywords in your domain, it can be useful from an SEO perspective to use at least one of your keywords in the URL. This will capture the search engines’ attention and help give your website a boost.
Many businesses make the mistake of waiting too long to purchase website domains. Remember, there are many other companies like yours that need a domain name in order to establish an online presence. For this reason, if you find a domain that appeals to you and describes your business accurately, don’t wait to purchase it. If you wait too long, someone else may purchase it before you have the chance.
Do you know how to buy a domain name? It’s not as simple as shopping for something physical. Website domains have a major impact on how people view your website and whether they will visit it again. For this reason, it’s important to look for a domain carefully so you can properly reflect what your business is all about and ensure people will be able to easily find it when they need your products or services.
If you’re looking for an SEO article writer to help you fill up your new domain with quality content, contact us. We can help you create the content that will keep your readers coming back.