Using Competitor Websites to Your Advantage: The Online Marketing Tool of the Week

Obtain valuable information from website analysis.
Obtain valuable information from website analysis.

Website analysis can provide valuable information.

Your competitors seem to be getting a lot of traffic and sales online, but you’re not sure what they’re doing that you’re not. Website competition can often be quite fierce, leaving you struggling to create content that attracts your audience and convinces them you’re better than the other businesses that offer the same thing. A content writing service can provide content writers who can help you dig deeper into what your competitors are doing and how you can put yourself ahead of them.

Determine Who Your Competitors Are

Before you complete a website analysis, it’s important to make sure you know who your competitors really are. It may seem obvious, but sometimes you may overlook a company that is in direct competition with you or you may be looking at a business that is reaching out to a different audience than you are. Once you have a list of competitors, you can more closely look at what they are or aren’t doing.

Check Their Reputation

A company’s reputation has a major impact on how well they do online. For instance, if they have a lot of negative reviews or have a habit of not replying to their customers through social media, they won’t get a lot of visitors or conversions. These companies are a great example of what you shouldn’t do with your content marketing strategy. Your SEO article writer can learn a lot about a company based on what their reputation with their customers and others looks like.

Stand apart from your competitors with the help of a content writing service.

A content writing service can help you stand out from the crowd.

Use a Keyword Research Tool

Another important element of website analysis is keyword research. There are certain keywords that are easier to rank for than others, as well as ones that are more likely to be searched by your target audience. Many of these keyword research tools are available for free. Sometimes determining which keywords your competitors are ranking for can help your content writers create content that will compete well and help people find you.

Evaluate Back Links

Although the importance and role of back links has changed over the years, they are still a critical part of how you rank on the search engines. Therefore, you need to find out how often other sites are linking back to your competitors. While this won’t help you increase the number of back links you have, it can help you determine how well you stack up against your competitors.

Look at Their Page Rank

While checking the page rank won’t tell you how you or a competitor ranks on the search engines, it will show you how well you are doing. The Google Page Rank website will give your site a ranking between 0 and 10. This ranking is based on a metric that looks at the age of your website and how it stands up against others in terms of quality and value. Checking this number often will help you see if your competitors are doing something right or if they’re making serious mistakes that are hurting their online presence.

Talk to your content writers about competitive analysis.

Content writers help you take a closer look at your competitors.

Evaluate Their Social Media Efforts

Social media has become one of the most important aspects of content marketing, as well as a major contender in website competition. If you aren’t successful with your social media marketing campaign, chances are your overall online presence will suffer. Don’t forget to take a look at what your competitors are doing with their social media. Are they posting regular questions, pictures or other thought provoking posts? Do they answer any questions that appear on their social media pages? If your competitors are doing a better job at social media, it’s time to step up your game.

The way you handle your online presence can have a dramatic impact on how many sales you generate through this platform. Knowing how your competitors are doing can be an invaluable resource in helping your content writing service put together a plan that works. With their help, you can evaluate the tactics your competition is using to reach the same audience you are trying to target so you can change your strategy to give you a boost.

If you’re looking for help with competitor website analysis, contact us. We can help you check out what your competition is doing and use it to your advantage.

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