Twitter has quickly grown into one of the most valuable resources for businesses today. In fact, if you don’t know how to increase Twitter followers or increase your social media presence in general, you may find you struggle to drive traffic to your website or convert enough sales. Working with experienced website content writing services can be the best way to improve your social media success and move your business forward.
Talk to Your Audience
People use social media, particularly Twitter, as a way to communicate directly with other individuals, as well as businesses. They want to connect with you on a more personal level or they would simply send an impersonal email and await your response. Twitter gives you the power to talk directly to your audience, just like you would converse over coffee with a good friend. Even Twitter chats can help you connect with customers in ways that were never possible before social media entered the scene.
Every day, more businesses are jumping on board with Twitter because of its value in interacting with your customers and prospects. This makes it even more important to stand apart from all of the other businesses in your industry by getting creative with your posts. Don’t always just talk business and promotion on your social media accounts. If you want to know how to increase Twitter followers, you need to learn how to share other information, such as relevant images, articles on other website and other pieces of information that may interest your target audience. The more interesting and creative your feed is, the larger your following will become.
Tell Them What to Do
This is the part of social media that many businesses struggle with. It may seem pushy to tell people what you expect them to do with the information you have shared, but in reality, consumers expect it. After they read a post about your newest product, they will often ask themselves why they should consider getting it. Including a call-to-action in your posts will let people know what you expect them to do and many of them will do it.
Make It Visual
Visual content is one of the most important types of content to reach your target audience today. In fact, when it comes to Twitter, posts that include an image or a video tend to do much better than those without. However, this isn’t to say you should only post comments that contain visual elements. A good mixture of the two will keep your followers active and ensure you effectively reach your target audience.
Keep It Short
This is relatively easy when it comes to Twitter, but you should still be mindful of the length of your posts. Twitter allows for posts up to 140 characters. However, it is often best to keep your comments between 120 and 130 characters. These posts are more likely to see a higher click-through rate than those that come right in at or just under the 140 character limit. Short and sweet is your key to success in social media.
Use Action Words
It can feel natural to use more passive words because you don’t want to seem too forceful, but website content writing services recommend using active words whenever possible in order to achieve the end result you’re looking for. Instead of sounding forceful, using these words will help make you sound like you know what you’re talking about and will encourage your visitors to take action, rather than passively absorbing the information.
If you want to improve your social media success, Twitter is one of the best platforms to address. With the help of this social media platform, you can interact with your customers and prospects in new ways and share valuable information in a more laid back atmosphere. This can help you develop positive relationships and reach more people than if you were relying solely on your website and blog to get the job done.
If you’re looking for website content writing services that can help you increase your social media presence, contact us. We offer a social media package that will help promote your content through this channel to attract more visitors.