Have you ever visited a website you found so difficult to use or even look at that you immediately left and looked for the same information somewhere else? This is one of the biggest mistakes your business can make, which is why it’s often best to hire a full service content marketing company. Website content writers from content writing services understand what consumers are looking for and can help you create a website that gets results. When you learn the website design features businesses should avoid, you will have a site individuals will enjoy visiting and increase your chances of converting more sales.
When individuals visit a website, they want to be able to quickly and easily find the information they need. This is especially true on the mobile platform, which has become a major player in the world of Internet marketing. It’s important to consider which pages on your website are the most likely to be used so you can create easy-to-find links that will lead your readers straight to the information they need. Talk to your content writing services about creating a clear hierarchy of information so you can guide your readers naturally through your website and increase the chances they will enjoy spending time there.
Bad Text Formatting
If you’ve ever encountered a website that made you feel dizzy or caused eye strain, you’ve been the victim of bad text formatting. Content writing for websites is such an important part of the process, but if your visitors have trouble reading it because of the wrong background or the incorrect text color, you might as well abandon your content marketing strategy. Make sure you always choose a plain light background with dark text or a dark background with light text. Asking for others’ opinions can also help you make the right stylistic choices for a more effective website that attracts visitors and keeps them coming back.
Speaking of backgrounds, this is another of the website design features businesses should avoid. Instead of using a busy background because it looks good, it’s important to keep your website simpler. People don’t want to visit a website where they will be distracted by swirling backgrounds that don’t add anything to the meaning of the website. Not only can these types of backgrounds be a distraction from the important information your website portrays, but it can also make it difficult to read any text your website content writers have created with your readers in mind.
No SEO Strategy
Search engine optimization, or SEO, is one of the most important components of a successful website today. However, the acceptable methods are constantly changing as the search engines adjust their algorithms to better serve the needs of Internet users. This often leads to businesses giving up on SEO because they either can’t keep up with the changes or they find they have no time for content creation tasks. Instead, hiring a full service content marketing strategy can help you keep up with the demand for content and continue to provide the valuable information your readers need so they feel they can rely on you.
Long Load Times
Another extremely damaging feature of many website is the load speed. It’s important to make sure your site loads quickly because Internet users have little patience for waiting. When they click on a website expecting information, they want it now. Too many high-resolution images, as well as long videos and other animated features, can cause a website to load more slowly. This can be a serious issue when individuals are trying to access your website through a mobile device. Always test your load times before going live with a site to ensure you will be able to meet the expectations of users.
Creating a website takes a lot of work and an understanding of what works well. There are many website features that businesses should avoid to increase their traffic numbers and improve their conversion rates. Working with content writing services can be one step in ensuring your website providers your target audience with the information they are looking for so they can rely on you to satisfy their needs.
If you’re looking for help with your website, contact us. We are a full service content marketing company that can help get your business in front of more customers.