Keywords are a driving factor behind the amount of traffic you get, as well as the rankings for your website. If you’re looking to increase visitors and conversions, you’ll need to learn how to create an SEO plan involving the right keywords. With the help of experienced content marketers from website content writing services, you will get tips for small businesses to improve their SEO.
Research New Keywords
Strategic posting for SEO allows you to increase your keyword density and improve your search engine rankings. However, it can be difficult to come up with the right keywords on your own. Website content writing services can help you use the best keyword research tools and find the keywords potential clients are using to find businesses like yours. Adding better keywords to your existing marketing plan will improve your search ranking and make it easier for new customers to find your website.
Consider Long-Tail Keywords
Not all keywords are created equal. Some keywords are more competitive than others, which can make it more difficult to rank well against the other businesses ranking for the same key phrases. Single words are often the worst keywords to use because they are more widely used. Even businesses that aren’t trying to target them may use them enough to rank well. Instead, try choosing long-tail keywords, which are those that include longer phrases people are likely to search for. Adding geographic information to your keywords can be another way to transform more competitive keywords into phrases you can easily rank well for.
Use Keywords Naturally
One of the biggest challenges for small businesses is being able to use keywords naturally in their content. Keyword stuffing is still a real problem for many businesses, especially those that aren’t working with experienced content marketers. Instead of focusing on how many times you use a specific keyword, make sure they are well integrated in your site content and blogs to avoid disrupting the flow of your sentences. Search engines take both the quality of your content and your keyword density into account when calculating your search engine rank, and will even punish businesses for obvious keyword stuffing.
Build an Effective Blog Post
Experienced content marketers understand the importance of creating engaging and informative blog posts. Having a regularly updated blog on your website will both improve your keyword ranking and encourage your readers to visit your website for more useful information; however, if your blogs are full of unnaturally placed keywords or errors, you will lose website visitors and authority. In order to be engaging and effective, every blog post should start with a strong, attention-grabbing headline that includes at least one of your keywords. Your post should also include subheadings to help break up the content, an engaging introductory paragraph, a call-to-action that tells readers what to do next and an attractive picture that is relevant to the content. Together, these elements work together to help you create a valuable post that not only provides value to your readers but also gives you a better chance of improving your search rankings.
Create a Variety of Content Types
In addition to keyword density and quality, search engines look for content originality when calculating your rank so it’s important to keep a variety of fresh content on your site. While general blog posts should be the backbone of your content marketing strategy, you can use your keywords in more creative ways. For instance, consider creating a video with a keyword-rich description or an infographic that shares information in an easy-to-read format. Website content writing services can help you find the best ways to reach your audience and drive more traffic to your business.
Do you know how to increase the number of keywords you rank for? Many businesses are unsure how to move forward with their content marketing strategies. If you’re not sure how to implement your marketing plan, working with experienced content marketers from website content writing services can help you determine the best strategy to improve your overall search rankings and bring in more organic traffic to your website.
If you’re looking for the help with your strategic posting for SEO, contact us. We can help you develop and implement an effective strategy that helps you improve your search rankings.