Looking at Website Videos Through a Business Lens
Budgeting for a content marketing program takes a lot of time and thought, not to mention moolah. How much for design? How much for writing?
Blog: Archives
Why Content Writers and Web Designers Should Be Friends
“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime
DIY vs Professional Web Building
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m
Is Industry-Specific Marketing Right For Your Company?
Jack of all trades, master of none. That doesn’t sound very desirable, does it? You wouldn’t want a surgeon like that. A “Renaissance Man” may
The Five Ts to a More Download-able Business eBook
Who among us doesn’t have a book in them? How often have you said, “I should write a book”? We’re not talking about the Great
New Words for the New Year
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure,
9 Powerful Words to Pump Up Your Website Content
The French have a phrase for it: Le mot juste. This translates to the perfect word. Precise. Exact. Quintessential. In marketing, French or otherwise, the
What is a NAP (and why does Google’s behavior depend on it?)
NAP is digital marketing’s acronym for a triad of basic information: Name – Address – Phone. Your NAP is used by search engines to verify
Target Practice: Learning to Identify Your Facebook Ad Audience
We all have a target on our back. A quick scan of my recent emails made me realize mine says “early sixties, single, homeowner, devout
The Face that Launched a Thousand Shops: Facebook Advertising
Remember when Facebook first surfaced? Everyone wondered how the company could monetize it because of its free usage. Well fast forward a dozen years and
