Step 1: Lay the Groundwork
Your construction website is more than a place to show off your best projects: it’s an opportunity to reach those who don’t even know your company exists. Those who may be on the hunt for a well-qualified contractor, who are sifting through search results trying to find the right team for the job. Our expert copywriters develop your content with SEO (search engine optimization) in mind, so your website is one of the first ones customers see when they’re ready to start a new project.
Step 2: Construct Trust & Credibility
Once prospective customers have landed on your page, it’s time to sell them on your services. And because we know the construction and home improvement industry, we can speak your language while still helping visitors understand what you do and why they should want it. We can build entire pages around your areas of expertise and create blog posts that update readers on your current projects, developments in the world of building, and more. Here are some topics our construction writing team can cover:
- Current industry trends
- Emerging technology in construction
- Home improvement & renovation ideas
- Tips on preparing for a new project
- Home maintenance
- How to sell your home
- Advice for financing a new home
We know you’re knowledgeable about the construction industry. It’s our job to help your potential customers believe that, too. There’s a lot of competition out there, and the more you stand out, the more likely you are to turn that interested visitor into a brand new customer.
Step 3: Build Leads
Leads are the lifeblood of every business, and yours is no exception. That’s why we develop content not only for construction and home improvement websites, but for other channels such as Twitter, Facebook, and pay-per-click advertising networks. It’s important that you’re able to reach your audience no matter where they are. And once they’ve arrived, we can help you capture their information so you can reach out when the time’s right.
Ready to toss that first shovel of dirt? Contact us today and learn more about everything we can do to help you build a better business through successful digital marketing.