“Our industry page results surprised even us.
Karen Tunnell, iwebcontent Creative Director
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the free Industry Pages Case Study!
The Challenge: Attract new customers in specific industries to increase website visitors and ultimately sales.
The Solution: We designed industry-targeted pages for 6 initial industries.
The Results: Download the case study to see the surprising outcome.
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The Benefits of Digital Marketing Case Studies
Are you interested in putting together a case study? You’re not alone! More and more companies are devoting a portion of their marketing budget to a case study writer. Those who are skilled at putting together case studies can take a company’s data and show how its product or service has helped their customers. Case studies are extremely powerful, which is why we’ve added them to our own collection of services.
How can a case study help your business? Here are a few ways:
Social Proof Sells
When it comes to making a case for your product or service, it’s always better to show than it is to tell. A case study offers an opportunity to provide social proof. It’s a way for you to say, “Not only do we stand behind what we have to offer, we have proof that it works right here.”
They Create a Narrative Around Your Product or Service
Here’s the truth about visiting a product page or a services page on a website: they’re all pretty similar. A company tells you about the thing they want to provide and how they feel it’s great. But what if, instead of simply describing what you can do, you tell a story of how you put it to work for the success of a customer? Much more interesting and compelling!
Fresh, Original Content
Content is what makes your website world go ‘round. You should already be blogging on a consistent basis and adding new pages every once in awhile to help create a search engine presence. A case study is another opportunity for your business to add a brand new landing page of searchable content to your website.
Content You Can Use Over And Over
Case studies are treasure troves of reusable information. You can pull stats out from a case study and use them in a whole new blog post. You can also create infographics around the data you compile in your study. The sky’s the limit!
Ready to get started on your new case study? Reach out to the team at iwebcontent and let’s talk about your next case!