Good Reads = Good Leads: eBooks for Content Marketing
Offering a complimentary eBook, specially prepared by your company, is a smart content marketing strategy. It not only captures leads of people showing interest, it establishes your authenticity and authority. Never written an eBook before? This comprehensive guide shows how to pick a topic, engage, publish and promote.
Reputation Mgmt: Damage Control for the Digital Age
Anyone who thinks there’s no such thing as bad press probably never got any. Negative comments, complaints and bad reviews left on a website or tweeted out to the world can dim and damage a rising star. Maintain transparency, address issues and admit wrongdoing are just some of the tips explored in this reputation management handbook.
PPC: How Pay-Per-Click Pays Off
Paying for a top spot on Google search results can be risky and rewarding. Click-throughs don’t always convert to sales, yet you’ll pay for every last one. This eBook guides you through the auctions, long-tail keywords, Quality Score and tracking metrics to get in the pay-per-click game and win at it.
SEO: 8 To Make Your Website Rate (and rank)
Keyword research, targeted titles, fresh and frequent purposeful posts and the help of a website content writer can qualify you for a free search engine endorsement. Off-page and back links do their part to drive traffic, another thing Google rewards. Interaction at the comments section and social shares are also discussed.
How to Write Product Descriptions That SELL
Perfectly-crafted product descriptions can be the substitute salesman who answers questions, points out features, creates urgency and closes the deal. Professional product description writers have the formula down, but they never forget the flair. From feature-benefit buildup to storytelling and tone of voice, the tricks of the trade are revealed here.
Lights, Camera, Traction: Why you need a website video
Connect with viewers, improve user engagement, build brand awareness and boost seo--just by adding a website video! Follow the pre-post process from preparing the script, adding music and voiceover and editing for effect. Discover how social sharing stirs interactivity when your company’s video starts making the rounds.
Ten Twitter Pointers from the Pros
The Twitter platform is at the heart of social media marketing. It’s the most immediate way to get information out. The tips and tricks in this eBook will have you tweeting in no time. Learn how to auto-schedule tweets, quickly gain followers and grow your Twitter influence. You’ll even discover how to properly use the ubiquitous hashtag.
Is it Time to Update Your Old Website?
Website development has to be ongoing and forward moving if you want your company to look current and competent. Not only does the design need to look up-to-date, it needs to highlight any blogging and social sharing you’ve started doing. If your website was launched long ago and left to stagnate, it’s probably time to update.
The Online Marketing Tool of 2016: SEO
Easy-to-understand eBook explains in simple language how to use this valuable tool to boost your ranking on the search engines. You’ll see how constant improvement of website content can be the driving force in the seo marketing challenge. The overview of search engine optimization will assist the novice and skilled user alike.
15 Tips and Tricks Content Writers Need to Know
Understanding how keywords work can help a business rank higher in search results. Whether content writers are banging out a thousand-word blog or crafting product descriptions that create a desire to buy, they use certain proven practices. Improve your writing or just pick up some marketing tips with this informative eBook.
The Definitive Guide to Lead Generation for Small Businesses
How well does your website work when it comes to capturing names and emails of interested visitors? Do you have an eBook to offer? What call-to-action awaits? Online lead generation gives a small business a valuable advantage because a potential customer has already shown interest. Satisfy them with these easy steps.
Evergreen Content: What is it and why should blog writers use it?
Having content or blogs that stand the test of time will ensure favorable search results and lead generation for years to come. Unlike dated or trendy topics, evergreen content such as testimonials, tutorials, FAQs and how-to guides don’t expire. Enter the world of evergreen content and see how blog writers make it work.
The Beginner's Guide to Hiring Effective Content Writers
Are your landing pages lackluster? Do your blogs sound blah? Having a hard time thinking up headlines? Consider hiring a professional content writer who can shape the words that make you sound like an insider in your industry. If this makes sense for your situation, use this guide to hold the interview and hire the right one.
The How & Why of Successful Blog Writing
Blog writing has two purposes: to entertain and inform your customers, colleagues and website visitors and to provide quality content that improves SEO. An added benefit is in the comments section where valuable feedback collects. Be the author of some blockbuster blogs by incorporating these proven practices.
15 Content Creation Tips to Boost Your Small Business
Quality content writing can add dollars to your bottom line! For some small business owners it’s too time-consuming, technical and tricky. Employ these basics and watch your website appeal and search viability soar. From blog topics to video takes, see what the pros know about creating content that converts casual viewers to happy customers.
You Should Be Outsourcing Your Internet Marketing
When it comes to long-tail keyword optimization or leveraging PPC, do you feel like a hitchhiker along the Information Superhighway? Maybe it’s time to let the professionals drive. Outsourcing internet marketing may be one of those decisions you look back on and think, “that was money well spent!” Read the eBook that explains why.