Our lead-generating Adwords services include:
- Industry, Competitor, Keyword and Geo-Targeting Research
- Campaign Creation - Search Network and Display Network
- Keyword Specific Ad Group Creation - 10-20 in total on average
- Text Ad Creations - 4 per ad group for Ad A/B testing purposes
- Display Ad Creations
- Keyword Insertions
- Negative Keyword List Creation & Insertions
- Sitelink Extensions
- Call Extensions with or without GCF (Google Call Forwarding)
- Callout Extensions
- 3rd Party Call Tracking Set Up (if needed, with CallTrackingMetrics)
- Google/Bing/Yahoo Conversion Tracking Code Creation
- Google Remarketing Tag Creation
- Proxy Site Creation - If you choose to go this route
- Week-over-week, month-over-month, year-after-year performance reviews.
- Search query reports to see what your visitors are typing into Google to find your ads and site and new keyword additions based on this data, both positive and negative.
- Ad A/B testing, performance review and identification of winning ads. Text ad updates.
- Keyword performance review and bid adjustments to position ads on the 1st page.
- Keyword bid adjustments (up or down) based on performance.
- Cross referencing of keyword performance against Google Analytics data. Pruning of keywords with low times on site, high bounce rates, poor CTR and/or weak conversions.
- Continued new keyword research and additions.
- Campaign settings reviews and adjustments to help ensure proper ad distribution and targets being met. • Keyword performance analyzing to identify and prune out underperforming keywords and ad groups based on pre-set benchmarks for CPC, Cost, CPA.
- Dimensions data review (e.g. geographical locations, time of day, day of week etc.) and adjustments to settings to improve performance.
- Opportunities reviews for possible adjustments that will improve overall campaign performance.
- Automated rule creations to assist with performance, ad positions, budget allocations etc.