The attention span of Internet users has grown shorter over the years. While some users will still read through written content, more individuals prefer to watch videos or look at images to obtain the information they’re looking for. For this reason, your content marketing plan needs to include a visual strategy. Effective video content marketing will help […]
Each year, the top marketing strategies change, which means you need to come up with new content marketing ideas to stay on top of the latest trends. If you want your business to stand apart from your competitors in the coming year, it’s time to get a fresh perspective on your content marketing plan. To help […]
Using the most effective content marketing tools is essential to ensure you reach the largest percentage of your target audience. If your business marketing plan isn’t achieving the level of success you expected, it may be time to take a closer look at your content marketing plan. Understanding the most common marketing mistakes can help you […]
Many businesses place a great emphasis on the number of sales their content marketing plan generates. While this seems like the ideal way to measure success, it is often best to focus on the number of clicks your website receives instead of worrying about the conversions. After all, you can’t get more sales if people […]