A major aspect of search engine optimization (SEO) is link building. The more inbound links you receive from other websites, the more successful your web content marketing will be. While it is important to use quality SEO copywriting in your content, it is even more important to format it so it is easy to read and is more likely to obtain the backlinks you seek. Hiring an SEO service to complete your content writing will ensure your content attracts the backlinks that can increase your search engine rankings.
1. Easy-to-Scan Pages
One of the most essential aspects of getting backlinks to your website is to make the pages easier to scan. While some individuals will read through all the content, others will only scan it for the information they are looking for. If they don’t find it, they will move on and may not return. They certainly won’t link to you. Breaking up the content, using images and carefully placing the content in areas that attract attention will give you the best results.
2. Write Compelling Headlines
Headlines are designed to attract attention and make people want to read more. Your web content marketing plan should have a focus in mind. The content the SEO service creates for your website should all revolve around the focus. As you write the headlines, think about what your readers want to know and use the headline as a teaser. Using a “who-what-why” formula for creating the headline can be ideal, but you don’t have to always use that formula. Don’t be afraid to get creative.
3. Use Numbers in the Title
It may seem like it would make little difference if your SEO copywriting uses numbers, but it really does have an impact. When you create content that offers a specified number of tips, benefits or other items, it has been proven to obtain more hits. The more hits your content receives, the more likely other websites will link back to your site. Again, you don’t have to only use number-related headlines for your posts.
4. Use Actionable Language
Content writing needs to showcase your business as an expert in your field. The only way you can do this is to use actionable language. Before you post any content, read through it and make sure everything serves a purpose and tells your readers what they must do. Avoid any words that are weak or appear to indicate a neutral attitude toward the topic of the post. A good SEO service knows to avoid this type of language to provide you with the strong content you need to make a positive impression.
5. Subheadings Are a Must
This leads back to making your content easy for readers to scan. Subheadings are a great way to create a table of contents of sorts for your content. Readers will be able to look at the subheadings alone and determine what they will learn from your content. They can then choose to read the entire piece or they can simply read the content that relates to them. Because the piece will be easier to read, it will encourage people to link to it and bring others to your site as well.
6. Use Lists
Lists are a great option when you are trying to increase readability and encourage people to link to your site. Writing things out in lists is a great way to draw attention and make it easier for individuals to get a brief overview without having to read the whole thing. In addition, individuals are intrigued by things that come in list form. Lists are a great way to summarize ideas for your SEO copywriting.
7. Keep It Honest
In order to attract backlinks to your content writing, it needs to be completely honest and relevant. Writing information that either has no impact on your readers or provides them with questionable or even false information is not a good way to build a solid reputation. An SEO service should work closely with you to determine exactly what you want to portray to your customers. Honest content is the best way to touch your readers on a personal level.
Your web content marketing plan relies on the quality of your SEO copywriting to be successful. One of the best ways to achieve the success you are looking for is to obtain as many quality backlinks as you can. When you follow these seven tips in your content writing, you have the highest chance of building a solid network of backlinks that will only help your SEO efforts.
Need an SEO service to help you build link-worth content? Contact us to find out how we can help.