If you want your website to be as successful as it can be, it is important that it makes a positive impression on the individuals who visit it. One of the things your readers will look at is the quality of the web content writing. While many companies set up their website and then leave it alone, this is not the best tactic for your content marketing. Instead, you need to evaluate whether your website needs an update and consider hiring a content writer from a copywriting service to help you complete the update.
Why Should You Update?
You may ask yourself why you need to commit the time and resources to updating your website, especially if you aren’t noticing any changes in your bottom line. There are many reasons why your website can benefit from changing its content. Although you don’t have to constantly change the look of your website, you do need to change what it says.
Search Engine Optimization
Search engines don’t browse a website once and then leave it alone where it is ranked. Instead, they crawl the websites constantly in an effort to keep their rankings as up-to-date as possible. If the search engine spiders see that your content is not changing, they will deduce that your website is no longer active or relevant, lowering your rankings. However, if you keep your content updated regularly, it will improve your rankings, or at least maintain them.
Technology is constantly changing at a rapid pace. The devices individuals use to access the Internet are changing, as are the technologies behind your website. This means you need to consider these changes by having a copywriting service that can provide you with a content writer who will update your content to meet your customers’ needs.
Changes to Your Business
Your business is likely a fluid entity that is constantly changing. You may have added or removed products or services from what you offer, or perhaps you have recently won a new award or become a member of a new association. You need to make sure your content marketing reflects these changes. Changing the content on your site becomes critical at these points.
How Often Should You Change the Content?
This is one of the most common questions website owners ask when they discuss whether or not they need to make changes to the content on their site. Unfortunately, there is not a cut-and-dried answer that is the same for every business. How often you change your content will depend on a variety of factors, including:
- How often you change your products or services.
- How much of your content marketing budget is allotted to your website.
- Whether there has been a dip in sales.
In addition to asking yourself these questions to help you determine how often you need a content writer to create new content, you must also complete a full audit on your content. This can help you make a solid determination.
What Is Involved in a Content Audit?
A good copywriting service can help you with your content audit so you don’t have to learn how to do one. If you wish to complete the audit on your own, though, you need to know what steps are involved and what you should be looking for. Your audit should include:
- Finding any content that is no longer relevant to your business. This includes past sales or incorrect information.
- Checking your analytics to determine which pages are performing well and which ones aren’t.
- Evaluating the quality of the current content. Sometimes you just need to freshen up the existing content.
- Determining if your current keywords are still relevant.
- Checking out what your competitors are doing with their website.
Your website is an integral aspect of your content marketing. However, you can’t create your content and then forget about your website. Your website needs to be as fluid as your business is, constantly changing the content to keep it as up-to-date as you can. Because this takes a lot of time and effort, most businesses choose to hire a content writer from a copywriting service to complete a content audit and go through the web content writing process for you.
If you are looking for a copywriting service that can help you update your website, contact us to start your content auditing process.