Inbound marketing is more than just a catch phrase businesses are using to get you to use different types of content marketing. Instead, it is an essential element to your success online. However, many businesses don’t have the time or the resources to complete this form of marketing on their own. Instead, many of them hire a content writer through a copywriting service to give them the content they require. As you look for the right agency for your web content writing, consider the following.
Do Some Research
You may be hiring a copywriting service to handle your inbound marketing because you are looking to save time and money, but it’s important to spend some time finding the right agency. Doing research on the background of the company and what they are able to accomplish can tell you if they will be a good fit for your company. Don’t rely solely on the information the company provides you during a meeting; instead, dig for your own information to confirm your decision.
Check Out Their Work
Perhaps the clearest indicator as to whether a copywriting service can help you is to see what they have done on their own website and for other businesses. A good company will be able to show you examples of their web content writing so you can decide for yourself what you think without making a commitment first. You can even ask to see the work of a content writer the company will place on your project so you can determine if the writer is a good fit for your needs. If you can, verify their samples online as well so you can see their work in action.
Meet the Team
Many inbound marketing agencies use a team to produce content for their clients. Because you will work with each member of the team on various aspects of your content marketing plan, it is important to know who each person is and what their role with the company is. It can also be useful to develop a personal relationship with each member of the team so you always feel comfortable reaching out at any step in the process. If you aren’t comfortable with the team, they won’t be able to effectively do their job.
Do They Do What They Say?
Most agencies that offer inbound marketing services to other companies also complete their own. Therefore, you need to verify if they are already doing what they want to do for your business. For instance, if they recommend implementing social media into your marketing plan, do they use social media in the same way? Or maybe they are asking you to add a blog to your website. In this case, do they maintain a blog as well? If they don’t follow what they recommend, this should be a red flag to look for a different agency.
Not everyone has a lot of money to spend on their inbound marketing tactics. For this reason, it is critical to look at the prices a copywriting service offers for their work. Some agencies offer reasonable rates because they understand that many businesses don’t have the funds to pursue an expensive content package. However, it is also important not to choose the company that gives you the lowest quote automatically. A low-cost service could also provide you with low-quality work that will hurt your online presence. Instead, compare the prices and what you will receive for that price with the level of work the content writer performs so you can gauge whether it is the right company to get the job done.
When it comes to your inbound marketing plan, you need to make sure you choose a copywriting service that has the skills and knowledge to help you succeed and reach your target audience. As you consider the companies that are available to you, make sure you check out their prices, ask to see examples of their work and meet with their team. In addition to these steps, you should also consider whether they practice what they preach. Remember, it is always helpful to do your own research before meeting with a company so you are well prepared.
If you are looking for the right inbound marketing agency to help you, contact us to find out what we offer.