Many businesses understand the importance of content marketing and quality web content writing. However, some businesses are simply too busy and don’t have the resources to complete this work on their own. These companies either suffer the consequences of not having a solid online presence or they hire an article writing service to help them. Hiring a service that matches you with a quality content writer will help your business succeed online without costing a lot of your time, effort or money.
Check Their Background
A good article writing service will have a solid background that shows you their expertise in the area of web content writing. While the service is capable of telling you more about their background when you speak with a representative, it can also be useful to do some of the research on your own. Look for reviews of their services and look over the work they have completed for their own website, blog and other marketing materials. If a company is dedicated to their work, they will put the work into helping their own company, as well as yours.
In addition to checking into the background of the service itself, you should find out as much as you can about the content writer with whom you will be working. Look for someone who has a proven track record of success with their work. There are plenty of amateurs on the Internet who feel they can sufficiently string words together to please their clients. You need someone who can write on a college level and provide you with the quality you deserve.
Ask for Examples
Actions speak much louder than words. As you consider which article writing service you want to hire for your web content writing, make sure you ask them for examples of the work they have already performed, particularly within your industry. This will give you a clear picture of what they will be able to do for you. For instance, if you hire them to write your blog posts, seeing examples of their press releases or white papers will not give you the evidence you need to make your decision.
Do They Format Their Work?
One of the biggest factors in the success of your content marketing is how well your content writer formats the work. Subheadings are particularly important for your blog posts and other web content writing because it breaks up the text and allows readers to scan the piece to determine if they want to read it or not. Hyperlinks, bold text, italics and other features are important to formatting. If the article writing service isn’t able to make your content look great, it isn’t worth your time or your money to invest in their work. Make sure you ask about the type of formatting they use and let them know if you have any preferences.
Evaluate Turnaround Time
When you have a content writer working on content for your site, your blog or other marketing materials, you need to know how fast you can expect the work. Some companies claim they can consistently turn your work around in as little as 24 hours and maintain a high level of quality. While this may be possible, it certainly isn’t typical. However, a good article writing service should be able to submit work to you in less than seven days, giving you the content you need quickly. If you are working with them on a consistent basis, this can mean receiving new content daily.
Get a Price Quote
The final important piece to the puzzle is to find out how much the company charges. Make sure you find a company that can create a custom package just for your business. They may offer a package that fits your needs, but if not, they should be happy to work with you to find an alternative that works with your needs and your budget. Remember, you don’t have to spend a lot of money to get what you need.
An article writing service can be the perfect way to get the content you need without spending your own time and resources on this important task. When you take the time to find a content writer who has the experience necessary to complete quality work for you on a regular basis, you can boost your content marketing and see the results you are looking for.
Do you need help with your content marketing plan? Contact us to find out what our article writing service can offer.