Blogging is more than just a passing trend; it’s a great way for businesses to share information with their customers and establish themselves as leaders in their field. Without a blog, content marketing strategies are less likely to succeed. This is why many companies hire a content writer to complete their web content writing on a regular basis. Knowing how often you should blog will help you determine whether you need to hire someone for the task or you can handle it on your own.
Consistency Is Key
The number of times you post to your blog doesn’t matter quite as much as many people think. However, it is important that you post at least once a week if you want to maintain the attention of your audience. The most important factor is to be consistent with your posts. If you begin posting on Wednesdays, make sure you always post on Wednesday around the same time. Pre-scheduling your posts can help you maintain your schedule.
While once a week may be enough to attract an audience and keep them coming back, the best way to attract a consistent audience is to post daily on your blog. Blog posts are your connection to your customers, providing them with useful information. Posting every day shows them you are dedicated to providing them with the highest level of customer service possible. This is why hiring a content writer for your blog writing is most beneficial.
Why Is a Higher Frequency Beneficial?
Some companies feel that posting daily is a waste of their time and money. They feel that once or twice a week should be sufficient to give them the traffic and reputation they are looking for. Learning the benefits of daily frequency can help you make the right decision for your company.
Bring in More Visitors
The goal of your content marketing strategy is to bring in more visitors to your site. The more often your content writer creates new blog posts, the more opportunities you will have to drive traffic to your site. Every new blog post is a chance to reach a larger number of people.
Retain Repeat Visitors
If you want people to return to your site in the future, you have to provide them with new content to read. Individuals will not purchase a newspaper or magazine that is running the same stories they used yesterday, a week ago or even a month ago. Posting new blogs on a daily basis will give these individuals a reason to come back to your site. Posting your blogs to your social media sites will remind your viewers that you have new information to share.
Let Your Goals Dictate Your Frequency
The best way to determine how frequent you post your blogs is to evaluate your goals for your blog. Different goals will require you to post a different number of times each week.
- Maximize Your Growth – To truly maximize the growth of your website, you should consider posting daily. However, if you really want to maximize the amount of growth you experience, you need to consider posting as many as three to five times per day.
- Steady Growth – Some websites are looking for steady growth to avoid growing at a pace beyond what they can maintain. For these businesses, posting one blog post per day is sufficient to create a steady flow of new traffic for their website.
- Slow Growth – Some businesses aren’t as concerned with increasing their website traffic but still want to use a blog as part of their content marketing. These businesses can easily post three to five times per week in order to bring in some new traffic without becoming overwhelmed.
- No Concern Regarding Growth – If you are a casual blogger or your blog isn’t a major part of your marketing plan, it doesn’t matter how often you post as long as you do so about once a week. This will give you traffic but won’t necessarily result in growth for your business.
Blogging has become a necessary aspect of content marketing. For that reason, many businesses are turning to a content writer to complete their web content writing. Writers will be able to create quality content at a rate that will give you the level of growth you want for your business. As long as you are consistent with your frequency, your blog can bring you success.
If you need help keeping your blog updated with new information on a regular basis, contact us to set up a blog package.