A blog can be one of the most effective inbound marketing tools you can use to promote your business. When you give your readers information through your blog, you establish yourself as an expert in your field and build trust among your potential customers. If you don’t have time to write the blogs yourself, a web content writer from writing services can increase your blog traffic by helping you write relevant and interesting content. In addition, these suggestions can help you build a steady flow of traffic.
Search Engine Optimization
Search engine optimization, or SEO, is one of the most critical methods of driving traffic to your website. The first step in creating an effective SEO campaign for your blog is to complete proper keyword research. The goal is to determine what keywords your potential customers are searching for and make sure your blog posts implement those keywords. To ensure that your blog posts use the right SEO techniques, take the time to choose a web content writer who has the right experience.
Social Media Sites
Social media is a great place to share your blog posts and give them a wider audience. When you post a new blog, add a link to your social media sites to increase its exposure. Facebook, Twitter and LinkedIn are all great options to reach a larger, more targeted audience more quickly than you could through search engine results. Certain sites also offer special features that can make sharing your blog posts easier, such as LinkedIn groups.
Another great way to share the blog posts created by writing services is through social bookmarking sites. These sites, which include Digg, StumbleUpon and Reddit, allow you to post your blog links and assign tags and categories to them to make them easier for others to find them. Individuals who use these sites can then bookmark your posts and add them to their pages so you can gain even greater exposure, reaching a much larger audience.
Instead of asking your web content writer to create content solely for your blog, you can ask them to complete a guest post that will be posted on an industry-relevant blog. Some blogs will accept guest posts from other businesses. When a website allows you to post a blog on their site, it gives you more credibility, which can lead to a greater feeling of trust with your readers. It also provides links back to your blog or website. These links can play a role in how well your blog and website ranks with the search engines.
Email List Subscriptions
If you have built a list of emails from interested parties, you can use them to promote your blog posts as well. Because these individuals have already expressed an interest in receiving information from you, they are more likely to open the email and click on the link to your blog. If they like what they read, they will visit again in the future. This is an easy way to reach a targeted audience that is already warm.
Finally, Google AdWords can be an effective method of advertising your blog and bringing new traffic to your site. While some businesses want to avoid the use of paid advertising, the use of Google AdWords can be worth the money, especially if you are having trouble generating traffic through other methods. Individuals will see your blog appear on the top of the search results. As long as you choose the right keywords for your ad campaign, your writing services can help you create compelling ads that will encourage individuals to click through to your blog.
Hiring a web content writer from writing services can be one of the best ways to create a quality blog that provides readers with the relevant information they seek. However, this isn’t the only thing you need to do to drive more traffic to your blog. Instead, you need to make use of other websites, such as social media, social bookmarking sites and other industry-relevant blogs, to promote your website. It is also important to utilize the right SEO techniques, your email subscription lists and potentially Google AdWords as effective methods for driving traffic.
If you need help driving traffic to your blog, contact us. We can help you create a package that will attract a larger audience for your blog and website.