In the last post, we discussed how Facebook is an important inbound marketing tool that businesses should not overlook. However, your Facebook page isn’t going to be as effective as you need it to be if you don’t make an effort to draw people to like your page. With these tips, you can increase the number of likes you receive, growing your business.
Join Via SMS
Did you know that people can actually like your Facebook page by sending a text message? This can be useful to encourage prospects to like your page through your mobile application or through emails. Simply send out messages to all your contacts, inviting them to like you by texting “fan” and your username to 32665.
Add Facebook to Your Print Media
You probably use business cards and other forms of print media to reach out to more potential customers. Ask your custom writing service and content writers to add an invitation to like you on Facebook and a link to your page with all of your print media. This can reach out to a new audience that may not have considered finding you online.
Put It on Display
Don’t hesitate to advertise your Facebook page in your physical store. When you are local to your audience, they may not think about how they could benefit from liking your Facebook page or otherwise finding you online. Add a banner or other form of advertisement at your store to encourage them to like you on Facebook.
Add a Link on Your Personal Profile
Many people try to separate their business from their personal lives. However, some of the people in your personal life may benefit from your business life as well. You don’t have to be pushy with your friends and family to get them to like your page. Simply adding a link to your personal profile can give the information to those who need it, and it won’t be in the face of those who don’t. This is a great way to boost your inbound marketing.
Create a Badge or Button for Your Profile
Another alternative to adding a simple link to your profile is to create a custom badge or button. This feature will be more evident than a simple link and will still allow individuals to decide if they want to click on it or not. Customize it to fit with your branding for an even greater impact.
Use the Share Button
Just because the business belongs to you doesn’t mean you can’t share your own posts. Share your posts with your personal profile and even re-share them with your business profile. The more times a post is shared, the more likely a larger number of people will see it. If it is great content written by your custom writing service, it is all the more reason to share it.
Use @ Tags
The @ tag allows you to tag your business in written posts, instead of limiting tagging to pictures. When you make a mention of your business on your personal Facebook page, use the appropriate @ tag. You can even sign your posts with the @ tag to attract even more attention. Be careful not to overdo it so you don’t upset the people who are on your personal page for personal reasons only.
Suggest to Friends
It is easy to overlook suggestions from friends, but there are situations where this can be a useful option for your inbound marketing. If you find someone who you think could benefit from what your business has to offer, go ahead and click the “suggest to friends” button. This will send them a message recommending that they like your page.
Social media has become a necessary inbound marketing tool for many businesses. Customers are always looking to interact with businesses on a personal level. When you learn how to increase the number of likes on your Facebook page, it will become an effective tool that makes the work of your content writers from a custom writing service more powerful. The more people who like your page, the more exposure your content will receive.
If you would like help with the social media aspects of your inbound marketing, contact us. We can help you get the greatest impact from Facebook.