Unlike the other types of social media, LinkedIn was created with businesses in mind. Even though many businesses now use Facebook and Twitter to promote themselves, LinkedIn marketing can often be a more effective method of inbound marketing when used correctly. Your content writer can help you use your LinkedIn account to develop your business.
Create a Great Profile
In order to have the greatest impact on your target audience, you need to pay close attention to creating your profile. Without a good profile, your LinkedIn marketing isn’t going to be effective. Make sure you fill out as much of your profile as possible. Incomplete profiles don’t make a good impression on potential viewers. It is also important to build up a network of contacts. Be sure to create both a personal and a business page for yourself.
Use the Group Function
One of the most important elements of inbound marketing is to interact with those who may be interested in your business. LinkedIn makes this easy by allowing for the creation of groups that center on a theme. Join groups that are related to your business and consider starting your own. This will open doors that allow you to find new connections and interact with your target audience. You can stay active by responding to discussions within your groups or starting your own.
Another great feature of LinkedIn is the question and answer feature. This allows individuals to ask a question that can be answered by those who are experts in that field. On a regular basis, go through the questions and search for ones that relate to your business. Answering these questions can show your expertise and lead individuals to turn to your business when they need what you offer. If you don’t have time to monitor the question and answer section of LinkedIn, ask your content writer to complete the work for you.
Promote, but Don’t Spam
In inbound marketing, there is a delicate balance between zealously promoting your business and spamming potential customers. As you utilize your LinkedIn marketing strategy, it is critical to understand the differences. Talk about your company on your own profile, as well as on the replies you make to other individuals. However, make sure that what you say is relevant to the conversation and offers something valuable. Individuals do not want to hear about your business when it doesn’t relate to what they are asking or otherwise talking about. This will be viewed as spam. Try using general language instead of sales language whenever you post.
Link up Your Blog
If you are already using a blog as part of your inbound marketing strategy, you can easily link it to your LinkedIn page. Whenever you create a new post on your blog, it will automatically be added to LinkedIn as well. Your contacts can more easily read what you post and can then proceed to your blog or website to read more. This will drive more traffic to your website and help you convert more sales. In addition to connecting your blog, you can also use LinkedIn to promote other content created by your content writer.
Consider Buying an Ad
Another option for promoting your business through LinkedIn is to buy an ad. LinkedIn sells ads that allow you to easily promote your business on relevant pages. These ad campaigns target individuals who are most likely to be interested in your products or services, helping you make more connections so you can build your business. The more relevant leads you generate through your LinkedIn marketing, the higher your sales will soar.
As you work on your inbound marketing campaign, social media should be near the top of your list. While Facebook and Twitter are both great ways to connect with your target audience, LinkedIn was designed with businesses in mind. Whether you have time to manage your LinkedIn account or you ask your content writer to help you out, you will build a larger network and generate more traffic for your website that is more likely to convert into sales.
If you are ready to move forward with LinkedIn marketing for your business, contact us. We can help you manage your LinkedIn and other social media accounts.