Capturing the attention of your audience is one of the most important jobs of your content writers. If your article content doesn’t intrigue visitors to visit your website or blog, they aren’t likely to return in the future. This can lead to fewer conversions and keep your business from experiencing growth. If you want your web content writing to wow your audience, you need to follow these principles.
The headline is the first step in captivating your audience and encouraging them to continue reading. If it isn’t compelling, readers aren’t likely to click on it. This is also one of the most difficult things for your content writers to write. A solid headline should include at least one of the following:
- A Number
- An Example
- A Question
- A Story
- A Visual Metaphor
- A Strong Statement
- Be Straight to the Point
A Captivating Lead
Once you have an attention-grabbing headline, the next step to quality article content is to write a captivating lead. The first sentence should grab the attention of your audience to keep them reading. The first paragraph should also explain what the rest of the web content writing contains. Tell a story, tie the information into their life or use statistics to pique their interest. In most cases, you have about eight seconds to draw readers in.
Focus on Your Quality
In the past, it seemed that creating a large number of articles or web content pieces was the key to success for your website. Things have changed. Instead, it is more important to focus on the quality of the article content. People don’t want to read an article that doesn’t provide them with valuable information or isn’t entertaining to read. Your content writers may be able to produce a large number of quality articles for you to use, but this shouldn’t be your primary goal. If your web content writing is solid and informative, it will bring users back.
Consumers turn to the Internet to find information and learn something. They may be looking for specific information or they may simply browse and see what they encounter. In either case, your article content should be informative to attract more readers. If individuals read content that doesn’t give them new information that is valuable to their lives, they are not likely to continue reading or return to read more. Focus more on education and less on selling your particular brand to readers. The conversions will naturally follow well-written, informative content.
Make It about Your Readers
No one wants to read content that is designed with self-promotion in mind. This isn’t to say your web content writing shouldn’t promote your business at all. Instead, it should be designed with your reader in mind. Consider what your readers may be looking for when they come to your site and fulfill that need. Your branding is already present on the website. Your content writers don’t need to fill your content with sales language. This is one of the biggest deterrents of consumers.
As your content writers create your article content, they should focus on making it conversational. The content you publish on your website or blog should read more like two friends who are sitting down for a cup of coffee, rather than a salesperson trying to get someone to buy something from them. Talk about the benefits of the products or services you offer and why consumers need them, not why they should choose you. A conversational tone is friendlier and more likely to draw in your readers.
Include a Call to Action
The last thing all web content writing should include is a call to action. This call to action will be the sales pitch for your content and tells your readers what you want them to do. It should also sum up the entire article in one or two sentences and encourage your readers to contact you for help or for more information. Always link the call to action to your contact us page or a landing page to increase the number of conversions.
Writing article content that captivates your audience is essential to your content marketing plan. If your content doesn’t attract the attention of your target audience, your business will have a more difficult time growing. These principles are important for all content writers to employ in their web content writing to ensure they attract the attention of the target audience and keep them coming back for more information.
If you are looking for quality web content writers who know how to attract your audience, contact us. Our writers can write the captivating content your business needs to succeed.