A Beginner’s Guide to Content Marketing Terminology — Part 1

Using the right keywords is essential to the success of your content marketing.

If you want your business to succeed online, you need to use content marketing strategies. These techniques can drive more targeted traffic to your site that is designed to help you increase the number of conversions. Unless you are using a qualified article writing service to help you with your marketing, you may find the terminology intimidating. However, understanding this terminology is critical to your success.


Widgets are tools you can add to your WordPress blog to create greater functionality in your blog. Widgets present themselves in many forms and provide information to entice your reader to interact. Your article writing service can make suggestions for which widgets will best serve your business. These widgets can help you focus more on your targeted traffic and achieve the type of results you want from your blog posts. This additional content and features can help you drive more traffic to your site.

Inbound Marketing

Inbound marketing is the umbrella under which content marketing can be found. It is the opposite of the traditional methods of advertising a business, such as newspaper ads, television ads and mailers. Instead of reaching out to a broad audience to reach a small percentage of interested individuals, inbound marketing focuses on the targeted traffic you need to increase the number of conversions you close. The content you write and market provide your audience with valuable information that will encourage them to turn to you to fulfill their needs.

Organic Keywords

Keywords have long been an important element in content marketing. There are two ways to implement keywords into your marketing. The first way is to pay for ads that use those keywords. The best way to rank well with the search engines is to use organic keywords. These keywords appear naturally in your content and attract the search engines to rank your content for those words.


Pay-per-click advertising is a good way to get your content noticed in the search engines. Instead of allowing your content to appear naturally, you can supplement your results by paying for advertising. You bid on keywords that will reach your targeted audience. When individuals click on the ad, you pay for it. If no one clicks, you don’t pay.

Landing Page

As your article writing service strives to drive targeted traffic to your website, a landing page can be used to generate qualified leads. Whether you place these links in your content or use them in advertisements, your landing pages provide valuable information to users and encourage them to fill out a form. Once they fill out this form, you will receive their information so you can contact them to attempt to close the sale.

ALT Tags

You may have heard how important it is to use ALT tags, but you aren’t sure what they are. When you include images on your website, you can include ALT tags with it to give readers more information or to provide those who are visually impaired with an audio description of the picture. The ALT tag can be added by your article writing service to describe the picture. This tag is also a valuable addition to your search engine optimization efforts.


With the advances in web design software, you no longer need to know HTML to design a blog or website. However, it is still a useful content marketing term to know. In simple terms, HTML is a series of codes that are used to create the features you find on the website. This language is recognized by many of the browsers that are available today, making it the ideal code to use when you are creating your content marketing elements.

Understanding basic terminology for your content marketing can help you create the type of content that will bring more targeted traffic to your website. Even when you are working with an article writing service, it can be useful to familiarize yourself with these important terms. As you work with the writers and staff at your article writing company, you will have an easier time understanding the process when you know the terms and what they mean to content marketing.

If you are looking for a company that understands all the critical content marketing terms, contact us. We can help you build an effective content marketing strategy.