The About Us page is one of the most important pages on your website. It is the page many potential customers will read in anticipation of finding out more about your company, as well as the products and services you offer. For many individuals, a poorly written About Us page can damage the prospects of obtaining new business. When you request this page from your web content writer or web content writing service, make sure they include these elements as part of the page for the greatest impact on your readers.
The background of your company can be interesting to those who are considering you as a vendor. Your web content writer should ask you a variety of questions so potential customers can uncover who you are. Consumers love to learn about the history of the company and how it became what it is today. Giving readers inside information about your business can help attract more prospects. This section should be a short paragraph but should grab their attention so they continue to read the rest of your page.
What Your Company Does
One of the most important aspects of your About Us page is describing what your company does. Even if your services are clearly stated on your homepage or the products are conspicuously listed on your site, this is the place to promote what you do and sell your company. Let them know how your business is different from your competitors and why they should consider hiring you instead of someone else. Your web content writing service should have experience in creating content that sells your business without sounding like a sales pitch.
Showcase Your Team
Your primary team is composed of the individuals who make your business run. Don’t forget to feature them in your web content writing. Write short biographies for each of your top players. This gives your readers insight into who is behind your company and can add a personal touch to your About Us page. Customers want to know who they are doing business with and what their background is. Don’t forget to include pictures, job titles, names, contact information and maybe an interesting tidbit of information to keep things entertaining.
Use Social Media
Social media has become such an important element of doing business online today. The About Us page should implement social media into the page and encourage your visitors to follow you there. You can add a link to your blog on this page and include buttons that lead to your social media sites. Those who like what they read on your About Us page are more likely to click on these links and follow you so they can continue to learn more about your company.
Don’t Forget the Call to Action
The call to action is just as important to your About Us page as it is to your other web content writing. Every page your web content writing service completes for your website should include some type of call to action at the bottom. This will lead those who visit your site to actually take action based on what they read. Always tailor these elements to what you want your customers to do. With your About Us page, you want to encourage them to visit other pages on your site to see what you have to offer or to ask them to contact you for further information. Don’t count on users finding these elements on their own. If it isn’t easy to get to these pages, prospects may get distracted or lose patience and leave your website.
Designing a quality About Us page can make a difference in the number of conversions you experience. This page is your chance to let visitors know who you are and what your company is about so you can appeal to them on a personal level. As long as your web content writer makes this page interesting and includes the right type of information, you can increase your chances of attracting more visitors who are likely to become customers. Working closely with your web content writing service will give you the best results.
Does your website need a new or updated version of the About Us page? Contact us. We can help you create a page that will appeal to your audience and increase your conversions.