When you or your article writing service creates blog posts, there are two basic types of content: dated content and evergreen content. While having posts that reflect current information, such as sales or news related stories, is significant, most of the content you write for your blog and other aspects of your content marketing should be evergreen. Once you understand the proper use for this type of content, you can generate more traffic over a longer period of time.
What Is Evergreen Content?
In simple terms, evergreen content is content that is just as relevant today as it will be next week, next month and even next year. It contains static information that will provide new readers with valuable insight for many years to come and is a valuable tool for your content marketing. Once you create a post that contains this type of information, it will remain online until you remove it, generating traffic for your website, long after it has been posted.
The Benefits of Evergreen Content
Evergreen article writing can provide you with a long list of benefits for your business. While extended relevancy is one of the most important factors, there are other benefits that make evergreen content the best choice for your blog and article marketing. Your article writing service can provide you with content that will:
- Assist with your link building efforts.
- Boost your search engine rankings.
- Generate more leads.
- Bring in a continuous flow of traffic.
How to Create Great Evergreen Content
Even though evergreen content from your article writing service is good for your content marketing efforts, it is important to make sure it is still great content. Follow these tips to create quality evergreen content.
What Does Your Audience Want?
The first step in creating this type of content is to determine what your audience wants. When you learn what information they are looking for, you will generate more traffic and bring in more users who are likely to convert into sales for your business. It is also important to consider the experience level of your audience to ensure your content reflects their knowledge.
Research Your Keywords
Using the right keywords with your evergreen article writing is extremely important to ensure that your readers can find you. Always make sure your article writing service performs the proper keyword research to identify the best words to use. This can include looking at the words your competitors are using, as well as identifying which words individuals are searching for that relate to your business. The right keywords ensure your search engine rankings will be productive.
Create a Great Headline
Your headline should be designed to grab your reader’s attention. Asking a question, using a number or making a valuable statement can all be ways to draw in readers to continue reading your content. Evergreen content can be one of the leading producers of consistent traffic, but if your headline isn’t good, it isn’t going to entice readers. Therefore, it is important to pay special attention to this aspect of your marketing. Make sure you use at least one of your keywords in the title as well.
Another important element to your evergreen content is to use links. Evergreen content works best for link building, helping your readers get from one part of your website to another quickly and easily. Always link your article writing to other blog posts, website pages and landing pages to encourage individuals to click around your site and to improve your search engine rankings. The search engine algorithms love links.
As you consider the use of evergreen content by your article writing service, it is important to learn what it is and how it can be most useful to you. Your article writing should provide you with quality content that includes information that will be valid today, as well as for the foreseeable feature. While some evergreen content is time-sensitive, it is never as time-sensitive as dated content that includes statistics and other information that often changes. Although using this type of content is okay for some of your content, evergreen content should be your primary focus.
If you are looking for an article writing service that can provide you with evergreen content, contact us. We can help you put together a more effective content marketing plan.