In the past, marketing was split into two major categories: Business to Business (B2B) or Business to Customer (B2C). These two elements of advertising were designed to reach a specific type of audience to help businesses succeed. While these terms still exist in the inbound marketing world, web content writers and social media writers often blur the lines, reaching out instead to individuals, rather than focusing on whether they are consumers or another business.
The Lines Are Blurred
Today, the lines between B2B and B2C are blurred, especially in the area of social media marketing. Social media writers create content that coincides with the other content you generate, including web content and blog posts. This type of content is no longer targeted toward other businesses or consumers in general. Instead, it is written to provide insight to anyone who is looking for information. Even though B2B and B2C may have produced results for you in the past, it may be time to try another approach.
Prospects Are People Too
Gone are the days when your marketing strategy addressed your audience as a faceless crowd. Today, you need to take a personalized approach to your inbound marketing. Your web content writers need to write pieces that talk to your potential customers as the people they are. Social media makes it much easier to reach your audience on a personal level. When you address your prospects directly, you increase your chances of success.
Everyone Uses Social Media
Social media is no longer restricted to individuals who are looking to connect to family and friends. More businesses are signing up for social media accounts so they can reach out to their audience directly. Your social media writers can provide content when your readers turn to social media as their source for information.
Ease of Communication
With the introduction of social media as a method of inbound marketing, communication has become easier. With the separation of B2B and B2C, communication was far too complicated for many consumers, whether they were individuals or businesses. When it is too difficult to understand what a company is telling you, consumers try to avoid interactions and may even find a competitor from which to make their purchase. Making this communication seamless and convenient enhances your marketing power.
Think Like Your Customers
Instead of concentrating on whether your customers are general consumers or businesses, put yourself in their shoes through your inbound marketing. What type of information are they looking for? How do they want it presented? The answer to these and many other questions often lie in your social media. Hiring web content writers who are familiar with social media work will ensure you can provide the answers to your customers in a way that benefits them most. When you think like your customer, you provide a valuable resource they will turn to again and again.
Marketing Is Always Changing
Understanding that marketing is always changing will ensure you stay on top of the latest trends so you can effectively reach your target audience. For instance, inbound marketing is now the preferred marketing method. It helps you reach your readers where they are already looking instead of addressing a broad audience. This includes social media. For this reason, it is important to hire web content writers who are willing to grow and change with the latest trends.
While you may have focused solely on B2B or B2C in the past, it is no longer necessary to differentiate between the two segments. Instead, you can focus on reaching your target audience as individuals through social media marketing. This type of marketing is designed to reach your audience on a personal level, giving them information through a method they prefer. Working with social media writers on your inbound marketing will increase your chances of successfully communicating with your readers. You can still use B2B and B2C in your marketing, but it should no longer be your focus.
If you are looking for a team of web content writers to help you effectively reach your target audience, contact us. We offer the inbound marketing tools you need for greater success.