Spyware: The Online Marketing Tool of the Week

Spyware can give websites a competitive edge.
Web content writers use spyware to help them choose competitive keywords.

When most people hear of spyware, they think of the malicious cookies some websites install on visitor’s computers to gather information on their browsing habits. However, when it comes to online marketing, spyware can be a useful tool to observe your competitors so your online content writer can help you outperform them and draw in more customers. This information will improve your web content writing to outrank your competitors.

What Can Spyware Provide?

Choosing to spy on your top competitors can provide you with a vast array of information you can use to your benefit. For instance, finding out which keywords other companies in your industry are using can help you focus on the right words to boost your own rankings. It can also give you insight into their reputation and social activity. A good online content writer can take this information and create a content marketing plan to drive more traffic to your site.

Finding the Right Tools

There are many spyware tools available online to give businesses the competitive edge. Some of these tools are free, while others may charge a small fee for their services. Each one has its own benefits and purposes, helping you find the options that will provide the information you need to improve your web content writing. The following tools may be the right choice for your business.

Google Alerts

Google Alerts is a free tool that can give you a number of benefits. Businesses can set up an email alert to indicate when competitors are mentioned online or another website links to them. Tracking the success of other companies in your industry can guide you in creating your own marketing plan.


Many businesses run online ads as a way to generate more traffic for their site and to expand their reach. Moat is a service that allows you to enter a competitor’s URL and receive results on their display ads. This information can show you where they are advertising to help you decide where you should consider placing your own ads.

Spy Fu

Choosing the right keywords is important to give your online content writer a focus in their writing. Spy Fu allows you to enter your competitor’s website and see which keywords they are using, as well as where they rank for those keywords. If you are having trouble choosing your keywords, this site can help you select the right options to remain competitive.


Social media is a useful tool to help you reach your target audience and interact with your customers on a personal level. InfiniGraph gives you information on your competitor’s social trends so you can see what they are doing. In addition to providing insight into the behavior of your competitors, it also tracks industry trends to help you make the most informed decisions.

SEM Rush

SEM Rush is similar to Spy Fu as it shows you which keywords your competitors are using and where they rank for them. However, this website gives you the added advantage of viewing the information in graph form. This tool is free, but an upgrade to the paid service can provide additional information.

Even though this is just a small sampling of the spyware available to help you spy on your competitors, choosing the right options can help you mold your company into one that can stand apart from your competitors.

Your Key to a Successful Future

Looking at what your competitors are doing is a useful way to build your own marketing plan for a successful future. Chances are your competitors are using the same tools you are considering to make their own choices. The use of these and other tools can change the direction of your company, helping you make informed decisions on which keywords to use, where to advertise and how to use social media to your advantage.

Spyware isn’t always a bad thing. In fact, when you use it to track what your competitors are doing online, you can strengthen your own web content writing. Outranking your competitors and effectively reaching your target audience are both ways you can drive more traffic to your site and increase your own sales. These tools are one more step in the right direction toward success.

If you are looking for a company that can help you effectively use spyware to improve your site’s performance, contact us. We can help you see what your competitors are doing and help you make the right competitive decisions.