One of the biggest questions many businesses have when they hire a content writing service to create their first website is how many pages they need. Some websites seem to have just a couple of pages, while others have large numbers of pages. In most cases, there is a delicate balance between having enough pages to meet the needs of your customers and having too many pages, making navigation complicated. When you first start working with web content writers, ask which pages they think you need for a successful website.
How Many Keywords?
Before your content writing service gets started on your content, it is important to complete research to find out what keywords your competitors are using. Most writing services can provide this research for you. Once you know what keywords your competitors rank for, you can choose some for your web content writers to use. Because webpages should focus on no more than 15 to 20 keywords, large keyword lists require more content. For highly competitive words or phrases, consider adding a few additional pages.
How Many Product Categories or Services?
The next step in the process is to determine how many services you offer or how many categories of products you sell. Every service or product category requires a page of its own so you can share important information with your readers. This separation can also help you determine which keywords you want to use. If you aren’t sure how you should separate your products or services, ask your web content writers. They can often help you determine which items go together for the best results with your target audience.
Some businesses need to build their website slowly due to budget constraints. If this describes your needs, work with your content writing service to determine which pages will offer the biggest return on investment. These are the pages you should focus on first so you can work on growing your business. You can always add more pages later as your budget increases.
Which Pages Are Important?
As you provide information to your web content writers, there are certain webpages every website should include. Besides pages for the products and services you offer, it is important to create a few specific pages to give your visitors exactly what they need.
The homepage is one of the most important pages on your website because this is the one most people will visit first. It will also help them navigate to the other pages on your site. This page should tell readers who you are, what you offer and what your philosophy is, giving them a clear picture of your business.
Most Internet users want a way to contact a business outside their website if needed. In fact, many people won’t buy from an online business that doesn’t make it easy to contact them with a problem. Creating a contact page will provide them with the information they need.
About Us Page
Many visitors want to know more information about your business. Asking your content writing service to create an “About Us” page gives your company that human element. People will feel more connected to you and are more likely to turn to you to fulfill their needs.
Frequently Asked Questions
Every business has a list of questions they often receive from their customers and prospects. Your web content writers can help you design a frequently asked questions page to answer these queries. This saves customers time and prevents the need to repeatedly answer the same questions.
Most Internet users won’t use your site map, but it is still important to have one. This page makes it easier for the search engines to navigate through your site. The easier it is to get from one place to another on your website increases the chances of a better ranking.
These five pages are important to the success of your website, but they aren’t the only ones you will need. Talk to your content writing service about what they expect you will need to compete with the other businesses in your industry. When you work with web content writers, you will have the chance to build a website that appeals to your customers and drives traffic that leads to more sales.
If you are looking for a content writing service to help you build a website, contact us. We can help you build all the pages your site needs to be successful.