Today’s consumers are more visually oriented than in the past. They are looking for companies that use video to share information and capture their attention. With the increase in YouTube videos for business, web content services are expanding the reach of those companies that choose to take advantage of this newer medium. If your website content writing services aren’t using YouTube video to help you drive traffic, it’s time to reconsider the option.
Link from Your Videos
Links are a valuable tool your website content writing services should be using throughout various types of content. However, many companies don’t realize the power of linking to your website within your YouTube videos. While YouTube requires businesses to prove ownership of the website they are linking to, it is worth going through the process. Once you have verified ownership, you should include at least one link to each of your videos. This will encourage viewers to visit your website for more information. Videos linking to a website are often more successful at driving traffic than videos without a link.
Videos Can Go Viral
Going viral means more people will share the video and it will reach a much larger audience, You’ve probably seen videos made by average people that have gained a lot of views for a number of reasons. Today, every video has the potential to go viral. If you hire an experienced website content writing service, your company could create a video that goes viral, giving you the exposure to generate more traffic and increase sales.
YouTube Ranks Well
Web content services focus on helping their clients rank well through the search engines. This means choosing the right keywords and creating a steady flow of quality content that uses those keywords properly can gradually improve search engine rankings. However, when you post content to established websites, such as YouTube, you can generate a faster boost in your search engine rankings. If you search a keyword, you will notice a number of the top results are YouTube videos. This means your videos could more quickly rank on the first page than your written content.
A Lot of Traffic
In addition to the fact YouTube videos tend to rank well on the search engines, the site itself generates a lot of traffic on a daily basis. Many businesses are concerned with the number of videos that are added on a daily basis, but the amount of traffic on the site means every video has a chance to be successful. YouTube attracts around 200 million clicks per day! This means your video could be in front of millions of people daily.
A Low-Cost Option
Web content services that provide YouTube video services to their customers offer a low-cost option. If you choose to create your videos yourself, you can use this marketing method for even less. Regardless of which route you choose for creating the videos, you can enjoy all the benefits of this type of marketing without having to increase your marketing budget. As long as you already budget for a certain amount of new content every month, which is essential for increasing your search engine rankings, adding video to your package should provide the boost in traffic you want without costing a lot. It’s free to sign up for a YouTube channel. All you need to pay for is the content creation.
YouTube is a popular site to post videos that can attract a larger audience and improve your website traffic. Web content writing services use this video website to post their clients’ videos, giving them instant exposure to millions of daily users. This means websites can increase their traffic numbers and potentially improve the number of sales.
If you are looking for a web content service to help you increase your traffic and generate more sales, contact us. We can help you create compelling YouTube video scripts that attract your target audience.