Press Release: The Online Marketing Tool of the Week

Learn how press release copywriting can help your business.
An experienced press release content provider can help you reach your target market.

In the past, companies used press releases as the preferred method for spreading news about their business among the major media sources. This was often the best way to reach the largest audience possible to bring attention to the company. With the increasing use of the Internet, press release content providers now offer a similar service online. Today’s press release copywriting reaches out to more than just the media, however. It also reaches average customers searching the Internet for the right company to satisfy their needs.

The Purpose of Press Releases

Many companies aren’t sure why they should use press release copywriting services to reach their target audience. There are plenty of other options for reaching consumers online, but press releases serve a slightly different purpose. Learn the differences that make a press release a useful tool for online marketing.

Increase Visibility

One of the most important reasons to use press release content providers to create valuable press releases is to increase your visibility. You want to put your company name and what you do in front of as many people as possible. Press release copywriting can be an effective way of doing this.

Set Your Company Apart

In a world where just about every business can be found online, it is important to set yours apart from your competitors. Your press release copywriting services can help you create releases that show your readers you are a leader in your field.

Attract More Attention

Everything you do online should be designed to attract your target audience. Press releases now reach more than media channels. Today, consumers are browsing the Internet to look for information regarding products and services that can meet their needs. Press release content providers can help you attract more attention with these tactics.

Bring in Investors

Investors often look for press releases online to determine which companies are worth their investments. Therefore, it is important to consider this idea when you create your press releases. Informative press releases that indicate the success of your business can be a valuable asset in attracting new investors.

How to Create Valuable Press Releases?

Once you make the final decision to hire press release copywriting services, you need to learn how to create valuable press releases. Even though your press release content providers will be creating the content, it can be helpful to understand how the process works so you can feel confident in the content they provide.

A Newsworthy Headline

Press release copywriting is different than many other kinds of writing your business may use. To start, you need to find a newsworthy topic and create an attention-attracting headline. This headline should inform readers of the topic of the release before they begin reading.

Summary Paragraph

At the top of the press release, it is important to have a summary paragraph summing up the contents of the release. This should be a short paragraph worded differently than the rest of the release to help readers determine if it is something they want to read.


The body of press release copywriting is the most important aspect of the release. It should start with the location of your business and the date of the release. It should continue discussing the details of the chosen topic, always using third person. It is critical to avoid the use of first and second person in this type of writing. Always try to include a quote from important individuals from within your company to create a reputable release.

Company Information

Finally, your press release copywriting should end with a short paragraph about your company. This paragraph should include a link to your company and talk about what your business can offer consumers. After this paragraph, including your business’s contact information, including address, phone number and email address. Listing a contact person can also be useful.

Press release content providers work hard to create valuable press releases to attract more visitors to your site, spread the word about your business and potentially bring in more investors for your company. As long as you hire press release copywriting services with the right experience, you can count on informative releases designed to improve your business dealings.

If you are looking for a company to help with your press release copywriting,contact us. Our experienced team can create valuable, informative releases to help you attract your target market and spread the word about your business.