In the past, companies used outbound marketing tactics to reach their audience. These strategies included television and radio commercials, newspaper and magazine ads and billboards. These marketing methods reached large numbers of people but often resulted in low conversion rates. Today, inbound marketing has created better ways to target your audience and increase the number of leads you generate. All you need is a content writer from a reliable content marketing company to help you make a difference.
Offer Valuable Content
More people are turning to the Internet to find information about products and services they need. They don’t get this information with older forms of outbound marketing. The latest marketing tactics can give your readers the articles and content to answer all their questions. As long as your content marketing company uses the right methods of integrating your keywords into your web content, blog posts and social media, you will reach your target audience and help them find what they want.
No More Cold Calling
When you use newer methods of inbound marketing, there is no more cold calling needed. You won’t have to attempt to contact as many prospects by reaching out through telemarketing calls that aren’t likely to hit their mark. In fact, statistics show the return on these calls is quite low, wasting your time and your money. With inbound marketing tactics, you will only reach out to people who have already expressed an interest in what your company has to offer. This is a great way to make the most of your marketing.
Even though you need to pay a content writer from a content marketing company to create the steady flow of content you need, the costs are often much lower than traditional forms of marketing. Television and radio commercials cost a lot of money to produce, in addition to the cost of air time. Newspaper and magazine ads also come with high costs for printing, especially if you want to run them on a regular basis. Billboards also come with a large price tag. When you consider the return you get, the disadvantages far outweigh the benefits.
Instead, all you need to pay for is the content and the hosting costs for your website. Once the content is posted, it is online for as long as your website remains active. This means you have the chance to reach more users without the need to keep spending money. In addition, you will experience a much greater return because you are more likely to reach people who need you, more easily converting them to customers.
Reach Your Audience Where They Are
Statistics show more people are turning to the Internet to find products and service. A majority of the inbound marketing strategies used take place online. This means you are reaching your target audience where they are already spending time. If you choose magazines, newspapers, television stations, radio stations and billboards for advertising, you are taking a gamble whether the right people will see your ads.
Build Solid Relationships
As a business, you understand the importance of solid relationships with your customers. Outbound marketing didn’t allow businesses to keep in close contact with their customers or answer questions for their prospects. When you utilize online marketing tools, you are able to build better relationships with your customers. Social media allows you to interact with them on a personal basis. Blog posts provide places for your readers to comment and continue the conversation you started. Even your website makes it easy for customers and prospects to get in touch with you and answer questions. These relationships can ensure customer loyalty and help you better meet their needs.
When you consider the benefits of using inbound marketing versus the older outbound marketing strategies, you will see why it is a smart choice for your business. Many businesses have already made the switch, giving them better ways to reach their target audience. If you haven’t already done so, it is worth talking to a content marketing company about working with a content writer to create the content you need to convert more sales.
If you are interested in working with a content marketing company on your inbound marketing, contact us. Our experienced content writers can help you create valuable content to answer your readers’ questions.