You spend time building a customer email list to give you another way to reach your customers. Either you or a professional content writer creates email newsletters and other marketing materials to send to your list. However, if you are making these common email marketing mistakes in the process, you may find your list is shrinking or isn’t producing the results you need. Working with an online content marketing company can help you avoid these issues.
An Unattractive Subject Line
Think about the types of emails you are more likely to open. Most people won’t open emails that don’t attract their attention with the subject line, piquing their curiosity. A creative content writer uses a precise formula to create the most effective subject lines. Your subject should be short and to the point, fitting on any size screen. Always make sure it tells the reader what the email is about. It should also avoid using any word or phrases likely to be tagged as spam.
Inconsistent Sending Schedule
Developing your email frequency can be one of the most difficult aspects of putting together an email marketing strategy. For instance, if you send one email a week for the first month or two and then forget about your email list for a few months, you are more likely to lose your audience; however, if you send them out too often, you will find more people on your email list either unsubscribe or begin ignoring or blocking your email. Your content writer services can help you create the most effective timeline.
Sending without Checking
You hire a quality content writer to create the content and add the links to your website. You hire a graphic designer to help with your images and other graphics. You think you’re sending out a great email you feel will speak to your target audience and attract their attention. Unfortunately, you hit send before you check the links or how it looks on different devices. This could mean some of your recipients don’t get the effect you wanted and may be turned off to your company as a result. Always complete testing to ensure your emails portray the message you intended.
Lack of a Call to Action
A call to action is one of your most effective content marketing tools. Even if your recipients enjoyed reading the content you sent, they may be left wondering what they are supposed to do with that information. A quality content writing service understands the importance of gently guiding your readers to take action. If you haven’t included a call to action on your emails or they didn’t have the results you expected, talk to your content marketing company about how you can improve your email campaign.
Not Segmenting Your Audience
You understand who your audience is, but you have forgotten not every customer is the same. Within your customer base, you can probably segment them into smaller groups with more specific needs. When you hire a creative content writer, your emails should be focused on smaller groups of customers for the best possible impact. If you are sending a blanket email out to everyone on your list, you could be missing out on an opportunity to make your customers feel special and important.
The people on your email list signed up because they wanted more information about your industry. They didn’t sign up to receive boring, irrelevant content that doesn’t give them the answers they want. When you hire a professional content writer to handle your email marketing materials, it’s important to make sure the content discusses something your readers want to hear. Even though your email marketing may serve to increase sales, it shouldn’t be written with sales in mind.
Email marketing is an effective strategy for reaching your target audience. Many people sign up for a company email list because they want to learn more about the industry and the business; however, handling this part of your strategy yourself could lead to serious mistakes. Instead, it is important to work with an experienced online content marketing company to help you avoid the most common errors.
If you need help with your email marketing content, contact us. Our content marketing company can help you design and write content for an effective email campaign.