Press release copywriting is designed to draw attention to your business and tell people important newsworthy information about your company. Because these documents can be difficult for an amateur to create, hiring a press release writing service is necessary to have the greatest impact possible. If the content for your press release doesn’t provide the information readers need, you will be wasting your time and efforts on this aspect of your marketing.
Search Engine Optimization
You may understand the importance of optimizing your other types of content. What you may not know is press releases are now posted online and searchable. A good copywriter for press releases will tie in your keywords, helping make your press release more attractive to the search engines. This includes putting the keywords in the title, as well as the body and “about us” section. In addition to weaving keywords into the content, a press release content copywriter will also choose keyword terms to categorize your press release, giving you a better chance of reaching your target audience.
Images Are Important
Press release content providers understand the power of images in all aspects of online marketing; however, it’s about more than just using the right image to enhance your press release. It must be tagged with an alt tag containing the keywords, as well as in the title of the image. This is critical because press release images are searchable, just like any other picture placed on the Internet.
Having a mobile optimized website is essential if you want to reach your largest target audience. A press release writing service can help you tap into the power of mobile devices with your press release copywriting. There are several methods press release content providers use to ensure press releases work well on mobile devices, as well as on desktop computers, including:
- Using shorter sentences
- Adding infographics to press release copywriting
- Using powerful language to get your point across quickly
- Adding quote-worthy content
These tactics will ensure your press release is effective, regardless of how people access it.
Excitement Is a Must
In the past, press release content copywriting was designed to be read by the media so they could share the information as a news story. There was no need to make it interesting and exciting. Today, on the other hand, press releases are often read by your prospective and current customers, making it important to add a different twist on this old method of sharing news. A press release writing service understands the changed purpose of this type of writing and can help you develop content for your press release that stands out and can be useful to the media and your average readers.
Social Media Can Spread News
More people are turning to social media networks to gather information and read up on the latest news. For this reason, social media is a powerful way to market your press release and make sure as many people as possible see it. A press release content copywriter should post your press releases to various distribution channels and then share the link through your own social media accounts. This allows your followers to share the press release with their family and friends as well.
Video Is a Powerful Tool
Some press releases are even using video content as a method of sharing important information about a business. For instance, if you are launching a new product and want to make sure everyone knows how it works, your press release content copywriter can imbed a video into your press release demonstrating the uses of your products and showing them why it’s a good option for consumers. This powerful tool will appeal to those who are more interested in watching content than reading it.
Press release content providers are experienced in creating unique releases that attract attention and portray the information you need to share with the world. Press release copywriting is designed to share newsworthy information about your business with the media, as well as the general public. For this reason, it’s necessary to find a press release writing service to handle this type of content for the best impact.
If you are looking for help with your press release copywriting, contact us. We can help you create valuable content that shares information with your target audience.