Have you ever picked up a tablet or smartphone to browse the Internet instead of sitting down in front of your computer? If you’ve encountered a website that wasn’t created using a responsive design, you understand how difficult it can be to navigate. Hiring a web content provider should be a top priority to ensure quality, mobile application development is also a necessity. Web content copywriters can help you reach your mobile customers, but it will only be effective if they can easily read the content on a mobile device.
A Growing Trend
Mobile Internet use is a fast-growing trend. In fact, as many as 25 percent of Internet users only access it on a mobile device. With more than a quarter of all cell phones being smartphones, it’s important to work hard to reach these visitors. This is only the beginning. As time moves forward and technology advances, website copywriting will need to move toward responsive web design to ensure you can reach those who are most likely to need your products and services. The beauty of responsive design is it works well on desktop computers, laptops and mobile devices of all types and sizes.
Google Prefers Responsive
A good website content writer will help you achieve higher rankings on the search engines to help customers and prospects find you. When it comes to responsive design, your web content provider will have an easier time helping you obtain better rankings because Google prefers responsive sites. They understand the importance of presenting content in a user-friendly manner and will give precedence to web content copywriters who post on responsive platforms. This reason alone should be enough to encourage you to make the switch.
The primary focus of most business websites is to increase conversion rates. Website copywriting may bring more users to your website, but if they don’t make a purchase, that traffic is meaningless. The primary focus should be on encouraging visitors to purchase products or services from you. Mobile application development makes using many websites much easier, especially when users access the site online. Because a growing number of Internet users are using mobile devices, it’s important to make sure your website will work well on mobile devices to increase the number of conversions you obtain.
Stay Ahead of the Competition
Despite the increasing mobile use, many businesses have been reluctant to adopt responsive design for their websites. They may use web content copywriters to ensure their content offers the quality and information readers are looking for, but this is no longer enough to succeed online. A web content provider can help you fill a responsive website with informative content that helps you stay ahead of your competition and improve your chances of drawing more customers to increase sales. Once you make the switch to a responsive design, you will see an increase in your traffic and your conversions.
Making Your Site Mobile Friendly
There are many ways of making your site mobile friendly so everyone can use it quickly and easily. Some of the most important methods your website content writer should implement include:
- Staying Relevant – Just like your traditional website, you need to make sure your web content provider creates relevant content that informs your readers and answers their questions.
- Don’t Waste Their Time – Today’s Internet users don’t want to waste time on websites that won’t load or aren’t easy to use. Therefore, it’s important to make sure your website is well-planned so visitors can quickly find what they need.
- Keep It Simple – Responsive design is relatively simple, giving users the quality experience they want. Avoid using Flash animation or GIFs that will take a long time to load or will become a distraction on a smaller device.
- Update It – Many companies make the mistake of using mobile application development and then forgetting about it. A website content writer should create new content on a regular basis to draw the attention of the search engines and keep users coming back.
Responsive web design is an important trend for the future. Web content copywriters understand the importance of using this type of design to attract your target audience and provide the information readers are looking for. When you create a responsive website, your site will become easier to use, regardless of the platform your visitors are using.
If you are looking for a website content writer who can help you handle a responsive website, contact us. We can help you create the quality content you need to attract your customers and prospects.