It seems everywhere you look on social media you see hashtags. These hashtags have an important function, but without the right experience, you could be misusing them. Social media writers work hard to learn the proper uses of this element and can pass that knowledge on to you. As you evaluate web content writing companies to determine which one will best suit your needs, pay close attention to their social media writing skills so you can be sure they create the most effective posts.
Use Them on the Right Platform
One of the biggest mistakes a professional content writer can make is using hashtags on the incorrect platform. While many platforms do support hashtags, it’s important to make sure you don’t use them on a site that doesn’t allow you to benefit from their use. For instance, LinkedIn offers no functionality to hashtags, which makes their use pointless. If you’ve ever read a post that includes these hashtags, it can be awkward. For this reason, it’s best to avoid using them when they serve no purpose. On the other hand, both Facebook and Twitter support hashtags, though they don’t have the same effect on Facebook.
Avoid Them in Personal Interactions
It can be tempting to use hashtags in all of your posts so you can effectively reach your target audience; however, a quality content writing service should recognize they aren’t always necessary. Social media writing generally serves two purposes: attracting your target audience and answering comments from followers. Hashtags are most effectively used when you put them in the posts designed to reach your target audience in general. When you are responding to a comment one of your followers left for you, however, your social media writers should avoid using this element because its main purpose is to help individuals find certain posts, similar to search terms.
Choose the Right Hashtag
Some businesses try to use hashtags whenever they can simply for the sake of using them; however, hashtags were designed to show individuals what people are discussing online so others could find and join the conversation. It’s also important to carefully select hashtags that are specific, but not overly so to help individuals find the information quickly and easily. A general hashtag will quickly be lost in the shuffle due to the large number of uses, while more specific terms will be easier to stay at the top for longer.
Don’t Steal Hashtags
While it’s not against the rules to use a popular hashtag to generate interest in your posts, there’s a right and wrong way to do it. A professional content writer should never insert a trending hashtag into a random post in the hopes of generating more traffic. This tactic won’t provide the benefits you would receive if you choose popular hashtags that are relevant to your topic.
Focus on Your Keywords
One of the best ways to find relevant hashtags you can use to further the conversation is to focus on your keywords. You can use tools through Twitter that allow you to enter your keywords and find trending hashtags that relate to those keywords. This can help you identify those tags that are most likely to generate traffic to your social media site. A quality content writing service can help you research the right hashtags to benefit your business.
Avoid Meaningless Hashtags
It may seem like a good idea to get creative with your hashtags, but using a long, meaningless phrase as a hashtag won’t produce the results you’re looking for. If it’s not something people are going to be searching for, there’s no point in using it. Social media writers can give you suggestions for which words and phrases are the best options for hashtags and which ones are best left unused.
Hashtags can be a powerful marketing tool when used correctly, but many web content writing companies don’t fully understand how to use them correctly. The bad news is if you don’t use this element properly, it will hurt your social media marketing success. For this reason, it’s important to work with social media writers who know how to effectively use hashtags to reach your target audience.
If you are looking for help with your social media marketing, contact us. We can help you choose the right hashtags and use t hem properly for the best results.