Using the most effective content marketing tools is essential to ensure you reach the largest percentage of your target audience. If your business marketing plan isn’t achieving the level of success you expected, it may be time to take a closer look at your content marketing plan. Understanding the most common marketing mistakes can help you avoid them.
1. Writing without a Plan
Some companies think they can successfully reach their target audience without hiring a marketing content writer to help them. This often means they aren’t using an online marketing strategy to get the results they’re looking for. You may feel like writing a few blog posts and posting regularly on social media doesn’t require any special knowledge or skills. Unfortunately, writing without a plan or goals often doesn’t produce the results you think they should. For this reason, it’s important to work with an experienced team of professionals to create a good business marketing plan that addresses your content strategy.
2. Ignoring Social Media
Social media is one of the most effective content marketing tools when used properly. Some businesses avoid using social media because they don’t understand how it works or aren’t familiar with using it as part of a content marketing plan. Today’s Internet users spend a lot of time on social media, making it an essential part of any online marketing strategy. However, you have to determine which platforms are best to use to ensure you reach the appropriate audience. An experienced marketing company can help you make the right choices with your social media marketing.
3. Hard Selling
It may seem like your website or blog is an appropriate place to go for the hard sell, but this often isn’t the case. Depending on who your target audience is, using strong selling language can have the opposite effect. Many consumers today use the Internet to gather information before making a final purchasing decision. If they encounter a website designed to sell, they are less likely to rely on this business. Instead, they will look for a company that makes them feel important and recognized as an individual.
4. Not Using SEO Tactics
Most companies understand the importance of search engine optimization. However, with the frequent changes that take place, it can seem overwhelming. This often causes businesses to give up. While quality content is the most important aspect of your online presence, it’s necessary to work with a marketing content writer with experience in SEO strategies to help you more effectively reach your target audience.
5. Avoiding Mobile
Don’t fall into the trap that a mobile strategy isn’t necessary. A growing number of Internet users are turning to mobile devices to access the Internet. If your website isn’t optimized for mobile devices, it will be difficult to navigate for these users. When your site is difficult to get around, these individuals aren’t likely to stay long enough to become your customer.
6. No Landing Pages
Landing pages have become one of the most effective content marketing tools. Instead of leading individuals to your website, you can create landing pages specifically designed for your marketing efforts. You can link these pages from your blog posts, marketing emails and other marketing types so you can see the success of these tactics. Landing pages will help you sell by promising your visitors something in return.
7. Not Tracking Your Success
Tracking the success of your business marketing plan is a necessity if you want it to succeed. Few businesses are able to create a solid content marketing plan from the start. Most strategies need to be adjusted as time passes to accommodate your audience and provide the information they’re looking for. If you fail to track visitors and where they are coming from, you won’t be able to make the necessary adjustments to improve performance.
Creating an effective online marketing strategy is critical if you want your business to succeed in today’s technological world. Hiring a successful marketing content writer to help with developing and carrying out your strategy is essential. With their help, you can increase your traffic and the sales your website generates.
If you’re looking for help with your content marketing plan, contact us. Our experienced team can help you determine the right tools to use and track their progress.