Some businesses feel press releases are an outdated method of spreading the news about their company. However, if you talk to press release copywriting services, they will tell you good press release content is the ideal way to encourage others to share information regarding your business. A well-written press release provides unbiased information that can make your business more appealing to your target audience, making it easier for them to share.
What Can a Press Release Do?
Understanding what a press release can do for your business will help you make the conscious decision to add it to your content marketing plan. Many website content writing services offer this option to their clients, giving you the chance to use this important marketing tool.
Create Quality Links
Backlinking has a bad reputation because the search engines have reduced its importance. However, press releases are a good way to create quality links that lead back to your website. When the search engines find these links, they are more likely to give you a boost in their search engine rankings.
Get More Exposure
Although online press releases are available to the average user, media outlets still use them as a way to gather information to create their news stories. You may not show up on the local nightly news, but an experienced website content writer can put your latest news in front of media outlets that can more quickly spread the word about your business.
Drive Better Traffic
Good press release content is often better at generating qualified leads than many other content types. When you hire press release copywriting services to help you create your content, you will have an easier time reaching a specific portion of your target audience, helping them find your website.
Be an Influencer
Although some consumers prefer to take the lead, many customers appreciate working with a company that is established as a leader in their industry. Press releases can establish you as an expert in your field and help you position yourself as an influencer.
How to Create Quality Press Releases?
Because most business owners aren’t familiar with writing good press releases, it’s often important to hire an experienced press release content copywriter to handle this important task. Even if you will be using a website content writer to help, it can be valuable to understand what you should expect.
Follow the Right Format
Press releases require a specific format, especially if you intend to post it on press release distribution sites. Make sure you peruse a specific site’s guidelines so you can be sure your press release will be approved quickly. This is particularly important if you are sharing timely news.
Know Your Audience
Like all other types of content, make sure you know who you are trying to reach. This information can help you provide the valuable information people expect when they read these releases. Press release copywriting services can help you evaluate your target audience and decide who you need to reach.
Make It Stand Out
Even though many businesses decide against using press releases, there are still many other businesses like yours that are using this marketing tactic. For this reason, your website content writing services need to help you stand out in the crowd. While press releases are journalistic, it’s still important to choose a catchy title and use the first paragraph to attract attention.
Use the Right Distribution Methods
If you search for “press release distribution sites,” you will find a large number of options. However, not all distribution sites are created equal. A press release content copywriter should be familiar with the best ones to use. Whether you choose a free option or you pay for your distribution, it’s critical to choose the right site to get your press release the attention it deserves.
Press releases can still be an effective way of reaching your target audience. Unfortunately, many businesses aren’t familiar with the best ways to create and distribute these important content pieces. Working with an experienced website content writer can boost your chances of a positive outcome. They can help you create good press release content that attracts attention and increases the chances your readers will share your business with their family, friends and associates.
If you are looking for an experienced team of writers to help you create better press releases, contact us. We can provide the services you need to share your business with the world.