A successful content marketing plan relies on traffic to ensure you can reach your target audience and get the conversions you need to grow your business. You may think simply publishing your blog posts is enough to create the market reach you want, but it takes content promotion to really reach the most visitors. When you use one or several of these clever ways to expand your reach, you will enjoy higher traffic numbers and increased sales.
Focus on Topics That Matter
The most important factor in expanding your content’s reach is to make sure it addresses topics of interest to your readers. Many companies make the mistake of creating content for the sake of adding new pieces to their blog on a regular basis. While regular posting is a powerful tool in driving more traffic to your site, it’s important to make sure your content matters to your readers and provides them with the valuable information they require. If people won’t find your blogs worthy of reading, you are wasting your time.
Link to Other Blogs
The last thing you want is to drive traffic away from your website; however, sometimes the best way to bring more people to your site is by providing links to other relevant blogs. As long as you aren’t choosing competitor blogs, you will establish a positive reputation and showcase yourself as an expert in your field. In addition, when other bloggers notice you are linking to their site, they are more likely to return the favor.
You want your readers to view you as a leader, but it’s still important to give credit where it’s due. If you want to improve your market reach, make sure you mention influencers and other important figures in your field. When you tie yourself to these individuals, you show your readers you know your field. This can also be an effective marketing tool. Most influencers constantly monitor the Internet for mentions and may then follow you or send traffic to your site in return.
Get Involved with Comments
It may seem unusual to consider commenting on your own blog posts, but this can be a great way to generate more traffic. While you don’t have to be the first to comment, always check your blog posts for comments so you can reply in a timely manner, especially if the individual is asking a question or expects a response. In addition, starting a conversation with your readers will show them you are involved in the process and are eager to have them as a customer.
Use Social Media
Social media is a valuable tool for improving your customer service, but it can also help drive traffic to your website. One method of content promotion using social media requires posting each time you publish a new blog post. Make sure you use hashtags when appropriate to help social media users find the information, especially if they don’t already follow you there. You may also want to consider answering questions on LinkedIn or setting up live chats with individuals interested in your business.
Promote Outside the Internet
While most people primarily consider the Internet in their content marketing plan, there are ways you can increase your traffic outside of online media. For instance, you can include a link to your blog on your business cards so everyone who receives one will have access to it. Publishing some of your best posts in print publications can also help promote your online marketing tactics. Other options include attending industry trade shows and conferences, participating in local business groups and giving presentations. These are all ways you can increase the exposure to your business and as a result, improve your traffic.
Your market reach plays a significant role in your success online. If you aren’t reaching the right people or creating the amount of traffic you need, it’s time to take another look at your content marketing plan. Putting the right plan into place and properly promoting your content, particularly your blog, can provide the visitors you need and increase your conversion rate to achieve a higher level of success online.
If you’re looking for a content marketing company to help you boost your traffic, contact us. Our experienced team can help you increase your market reach using these and other clever tactics.