Keeping up with Mobile Marketing in the Digital Age

Your marketing plan needs to address mobile marketing.
Mobile marketing is essential if you want to make the most of your marketing plan.

Everywhere you look, consumers are using their mobile devices to research products, make purchases and communicate online. This means mobile marketing has become a necessity if you want to succeed online. Being able to follow the latest in digital marketing trends allows you to more effectively reach your target audience, especially if a majority of them use their mobile devices. Hiring an experienced mobile marketer will ensure your website follows the right trends.

Optimize Your Emails

Because many consumers are now checking their emails on the go, they often don’t read many of them right away. In fact, they’re more likely to glance through the list, delete uninteresting emails and file others away until they have the time to read them. For this reason, you need to make sure your emails attract attention, starting with an engaging subject line. The contents should also be optimized for those who may skim through it, including using subheadings and highlighting relevant information in colored text or with bold text.

Create a Responsive Landing Page

Landing pages have become an important piece of many content marketing plans. If you want to use these landing pages to attract visitors, track their behaviors and provide valuable information, you need to use a digital marketing company that offers responsive web design. A responsive landing page will work best on all platforms, including mobile devices, so all of your visitors can take advantage of it, regardless of the device they use to view it.

Consider the Sales Cycle

The sales cycle refers to what point your visitors are in making decision. In the mobile marketing platform, a vast majority of your visitors will be in the research phase of the sales cycle. This means they are primarily looking for information to help them make the best possible decision. While many businesses choose to focus more on those who are ready to make a purchase, the prospects who are gathering information can be an important audience as well. Use specially-designed calls-to-action to encourage them to find out more and show them you can provide the answers they need.

Multi-Channel Campaigns Are Key

Just like marketing plans of times gone by, successful digital marketing requires the use of multiple channels to more effectively reach the majority of your target audience. Mobile marketing may be a newer method of reaching customers and prospects, but it shouldn’t be your sole focus. Mobile marketers will recommend balancing your mobile campaigns with blog posts, email marketing and even more traditional marketing tactics to ensure you are reaching the largest percentage of your prospective audience.

Don’t Wait to Go Mobile

Mobile marketing has become too large of a factor in being successful online to ignore it any longer. Therefore, it would be a major mistake to think you can implement mobile marketing tactics later while you get your business started. Instead, it’s important to focus on your mobile audience from the beginning. It doesn’t have to be your entire focus, but it should be an important part of your content marketing plan.

Consider the Data

Data is another essential element in creating an effective marketing plan designed to reach your target audience and provide the information they need to make a decision. Your mobile marketer should use data to determine what is working and which elements of your marketing plan need to be adjusted. In addition to evaluating the performance of your own marketing tactics, data can also provide insight into the latest digital marketing trends so you and your marketing team can determine which methods are right for your business.

Today’s businesses need to have an online presence if they want to remain competitive and continue to grow. Because digital marketing trends are constantly changing, it’s critical to stay on top of the latest changes so you can put your business in a position to succeed. Mobile marketing is one of the latest changes that have taken place, requiring companies to turn to mobile marketers to help them create valuable content they can share with their mobile viewers.

If you are looking for help with your content marketing, including mobile marketing tactics, contact us. Our experienced team can help you build an effective plan that helps you reach your target audience and provide the information they are looking for.