Keywords are the basis by which your target audience will be able to find you. While it may be tempting to choose shorter, common keywords, these are often more difficult, if not impossible, to rank for. For this reason, blog content services recommend targeting long tail keywords in an attempt to increase your rankings without too much competition. These keywords reflect more closely the terms real users are searching for online, helping to drive more traffic to your website.
What Are Long Tail Keywords?
In general terms, long tail keywords refer to keyword phrases that are at least three words long. Those that are only one or two words are called short tail keywords and are highly competitive, making it more difficult to rank well for them. Adding your geographic information to a shorter keyword is enough to turn it into a long tail keyword. However, there may be other longer keyword phrases that will provide the traffic you are looking for.
Increase Your Rankings
Search engine rankings play a dramatic role in your ability to drive more traffic to your website. If you are trying to rank for shorter, more common keywords, you will be up against a lot of businesses, all trying to capture the attention of the same audience. In some cases, you may be competing against companies that aren’t exactly like yours, making it even more difficult. On the other hand, using long tail keywords will increase the amount of traffic you receive from organic searches because you will be reaching out to a more specific audience and fewer competing businesses will be using the same keywords.
A Less Competitive Market
One of the biggest issues websites have with their rankings is the competition in their industry. Some industries are more difficult to break into than others, making long tail keywords even more important. When you hire blog writers from a blog content writing service, it’s important to make sure you are working with individuals who are experienced in your field. With the right goals, you will be able to reduce your competition and increase your search rankings.
Consider Your Goals
Before you start long tail keyword research, it’s important to know what your mission is and what you hope to achieve with your content. In addition to creating your goals, it’s important to track your progress toward those goals. This is the only way to determine if changes need to be made to your content marketing to ensure your success.
Finding the Right Keywords
Blog content services should use long tail keyword research to help you determine which keywords you should target for the best results. Some services can determine which long tail keywords are most likely to give you the best results based on the keywords you are already using. Others will recommend keywords based on your industry. Regardless of the methods used, you need to hire blog writers who can then implement those keywords into your content to create informative blog posts and site content that will attract readers and keep them coming back for more.
Use Those Keywords Appropriately
Many companies have difficulty getting past the old methods of ranking well on the search engines. They still think keyword density is one of the most important aspects of improving their search engine rankings. However, experienced blog content writing services understand it’s more important to write for your readers than the search engines. While it’s important to use your long tail keywords in the content, you can forget about using them a specific number of times based on the number of total words in the piece. Instead, use them naturally in their context.
Choosing the right keywords is one of the most critical aspects of making sure your content reaches your target audience. Choosing shorter keywords and keyword phrases are no longer enough due to the amount of competition in various industries. For this reason, it’s important to understand what long tail keywords are and how to effectively choose and use them to improve your rankings.
If you’re looking for an experienced blog content writing service to help you with your long tail keyword research, contact us. We can help with long tail keyword research and ensure they are implemented into your content for the best results.