How Competitive Analysis Can Boost Your Content Marketing Strategy

Improve your content marketing strategy with competitive analysis.
Competitive analysis can improve your content marketing strategy.

The Internet has made doing business more competitive in just about every industry. When you’re developing your content marketing strategy, it’s more important than ever to use SEO competitive analysis to establish yourself as an expert in your field and ensure your target audience turns to you over your competitors. If you haven’t already performed a website competitive analysis or it’s been a while since you have, you should consider reaping all the benefits of using this powerful tool.

Provide Better Customer Service

When you know what your competitors are offering to the same people you are trying to reach, you can easily learn what is working and what isn’t. This allows you to tailor your customer service to better meet your customer’s needs. Before the Internet, many businesses utilized trial and error methods before they found the best way to help their customers. While this is still necessary to a degree, website competitive analysis can help you learn more quickly with less wasted time.

Improve Usability

Potential customers are looking for a business they can easily use and find what they’re looking for. If this doesn’t describe your website, you may need to look at what your competitors are doing to make things easier. Finding out what shopping cart software they use and evaluating the layout of their site can help you make better plans for your own website. When you improve the user experience, you will find your sales increase.

Close the Gap

Improving your site rankings isn’t always an easy task. However, with the help of SEO competitive analysis, you can determine which keywords are more likely to generate more traffic. When you implement the right keywords into your content marketing strategy, you can close the gap between the amount of traffic your competitors experience versus how many people visit your website. This is not a task that should be done once and abandoned; instead, check competitor keywords often to keep your website at the top.

Follow Current Trends

Every industry has specific trends many businesses follow based on the needs and desires of their customers. Keeping track of what your competitors are doing can help you identify these trend changes more quickly so you can implement them into your online business model. This helps you stay competitive and ensures you can attract your target audience more easily.

Make Your Business Stand Out

Because of the large number of businesses in any given industry, combined with the ease of reaching a broader audience made possible by the Internet, it’s more important than ever to make your business stand out from your competitors. Adding local tags to your keywords is one way to appeal to your local audience, but checking out what your competitors are doing is a great way to appeal to a much larger audience at the same time. Competition is fierce online and you need to make sure you are recognizable in a crowd.

Identify Ways to Win

While a website competitive analysis can help you see what is working for competitors, it can also help you identify areas of your niche that may be ignored. You can take advantage of these untapped resources to reach your target audience in new ways. This will allow you to reach individuals others in your business may be missing.

Determine Your Competitors

Sometimes it’s easy to determine who qualifies as your competitors, but in other situations, you may not be certain who is taking your prospective customers. The completion of a website competitive analysis will help you identify your biggest competitors so you know exactly who you are up against. This information can help you go above and beyond to reach your target audience and increase your sales.

A successful website isn’t easy to achieve when you don’t know what you are up against. An SEO competitive analysis is a great way to take a peek at what your competitors are doing to reach the same target audience you are trying to reach. With the help of this information, you can increase the traffic that comes to your site and as a result, enjoy improved sales.

If you’re looking for help with your content marketing strategy, contact us. We can help you conduct a website competitor analysis to help you create a better website for your prospective customers.